Whirlpool 2010 Annual Report Download - page 18

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Please find page 18 of the 2010 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Expansion into new businesses is nothing new for
Whirlpool Corporation. As early as 1914, to sustain
the business, the Upton Machine Company looked
for revenue streams outside the core appliance
business. From air rifles to camp kits and from
manifold heaters to organs, critical business
decisions were made to ensure the company’s
long-term success.