Whirlpool 2010 Annual Report Download - page 34

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The story of the Bauknecht brand began with founder Gottlob Bauknecht in 1919, when he
opened his first electrotechnical workshop in Taiflingen, Germany. The engineer and passionate
inventor wanted to make heavy work easier, so he devoted himself to the development and
improvement of the electric motor. In 1948, Bauknecht turned his innovative energies to the
kitchen and the household. His first product was Allfix, a food processor with a Bauknecht
electric motor. This was followed in 1951 by the first Bauknecht refrigerator. In 1982, Bauknecht
was integrated into the Philips Group, and in 1989 it became part of Whirlpool Corporation.
A regional brand in Europe with a strong German heritage, today the Bauknecht brand stands
for quality, reliability and premium performance. Keenly focused on consumers who enjoy life
with family and friends and care about the environment, the Bauknecht brand makes life more
comfortable for consumers by offering high-quality appliances and technologies that provide
comfort in use and make healthy living easy.
Building on Gottlob Bauknecht’s legacy of innovation, Bauknecht brand introduced several
new appliances in 2010, including a new top-load washer and front-load laundry pair that use
advanced sensor technology to continually monitor the wash-and-dry process and automatically
adapt the cycle to save time, energy and water. The brand’s advanced technology also helps
keep food fresher four times longer in the new ProFresh Combi refrigerator by automatically
monitoring and adjusting the humidity and temperature inside the refrigerator.
Bauknecht brand continues to focus on and deliver stylish and modern designs that remain
contemporary for many years. In 2010, the brand received 15 prestigious awards for
outstanding design, user-friendliness, quality and sustainability — including a Red Dot design
award and 14 Plus X awards.
Bauknecht
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