Tyson Foods 2002 Annual Report Download - page 8

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Whether you are a making a meal from scratch, or you just want people to think you did, Tyson Foods
has the products people want. Quality, convenience and innovation – Tyson continually develops new
food products that fit today’s changing lifestyles. Consumers can find Tyson Foods’ beef, chicken, pork
and prepared food products anyplace they eat or shop for food – quick service restaurants, casual restau-
rants, fine dining restaurants, grocery stores, club stores, convenience stores, college food courts, military
commissaries, even school cafeterias.
In fact, kids help develop food products for schools through Tyson Foods’ Kid Created program. Only a
kid could think of Chick-a-Ditos, triangle-shaped chicken nuggets with ranch flavored tortilla breading;
or Cockadoodles, chicken for breakfast with a crispy sweet cereal coating; or Hip Dippers, flower-shaped
chicken patties made to pull apart and dip.
Tyson Foods helps customers develop products unique to their menus as well as products that can be
customized. For example, Fast Finish Wings are steamed chicken wings each restaurant operator can
customize with breadings or glazes. Tyson provides the food safety attributes of a fully-cooked product
while allowing the operator to make it his or her own signature dish.
These customer-centric solutions don’t stop with foodservice. Tyson is offering retail grocers options for
the meat case while adding value to beef, chicken and pork. Tyson Foods produces and packages case-ready
beef and pork for grocery stores. All the retailer needs to do is place it in the meat case. In addition to
reducing the need for labor, case-ready meats have a longer shelf life and improved food safety. Floor space
formerly dedicated to meat cutting operations can be converted to selling space. And as has been the case
with chicken for years, beef and pork inventories are turned over quicker and sales are improved with fewer
out-of-stock items. Tyson Foods’ case-ready beef and pork sales are expanding throughout the country.
Tyson’s new line of fully-cooked family entrees that are ready to eat in five minutes has been so successful,
four varieties of hams (maple brown sugar, honey glazed, hickory smoked and pineapple glazed) and
three varieties of pork tenderloin (garlic herb, roasted and teriyaki) were added to the existing beef pot
roast, Italian seasoned pork roast, roast beef in brown gravy, beef in barbecue sauce, meatloaf, beef
sirloin roast and lemon pepper pork roast launched last year.
Another way Tyson Foods gives people the products they want is by leading trends in one distribution
channel and expanding them to other channels. For example, popcorn chicken and boneless hot wings
are two restaurant favorites Tyson Foods developed for foodservice that are now available in the grocery
freezer case. Other new retail products include a heat-and-eat chicken roast, a ready-to-cook bacon-
wrapped chicken breast fillet and a refrigerated chicken quesadilla kit. The Tyson brand is showing up
in grocery aisles with canned chicken, chicken broth and chicken bouillon.
Around the corner or at the airport, Tyson products are ready to go. The Tyson brand is in 10,000
convenience stores across the country with soft chicken jerky, kippered chicken snacks and snack sticks.
Tyson is expanding its convenience store offerings with “to go” handheld foods and dipping sauces like
Popcorn Chicken Bites with buffalo sauce, southern style chicken nuggets and crinkle-cut fries with
ketchup, breaded chicken tenderloins with honey barbecue sauce and Wings of Fire with ranch dressing.
Tyson sets the table whenever and wherever with the foods people want.
... with the
products
people
want