Tyson Foods 2002 Annual Report Download - page 10

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p 8
The Tyson brand stands for quality, safety, trust and
convenience. Tyson is the brand of chicken purchased
most often, with the highest brand loyalty. Consumers
identify the Tyson brand as one of the strongest and most
trusted in America with 91 percent brand recognition.
Because the Tyson brand is so strong, it is being expanded
into other proteins and product categories.
The decision to expand the Tyson brand is supported
by research showing the overwhelming majority of
consumers say it makes sense for the Tyson brand to be
used on fully-cooked roasts and other further processed
beef and pork items as well as fresh pork. The Company
has a successful history of producing further processed
items for both the retail and foodservice markets.
Further processed beef and pork items have been mar-
keted in foodservice and retail channels for some time
with foods such as meal kits and sliced and diced items
in bags and boxes under the Tyson brand.
... with
brands
people
know and
trust