Tyson Foods 2002 Annual Report Download - page 13

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p 11
By offering the three preferred proteins and a broad selection of prepared foods, customized products
and services, Tyson Foods is the world’s most complete protein-based food provider and is able to deliver
a comprehensive market basket to customers while helping them determine the right products to meet
their needs.
Combining Tyson Foods and IBP has created more selling opportunities than either company had
separately. Tyson Foods is now able to offer a broader array of products and can back them up with
the service customers have come to expect. For example, a national chain that was a long-standing
Tyson chicken customer is now buying a wide variety of beef, pork, soups, sauces and toppings. Tyson
has also expanded its product offerings at club stores with beef and pork prepared foods. School food-
service, which traditionally has been a strong buyer of chicken products, is looking to Tyson Foods for
chili, pizza toppings, taco meat and other value-added products.
With an account team strategy that presents one voice to the customer, Tyson Foods can be a true business
partner, offering product development to create value-added products along with expertise in promoting
and merchandizing those products. Working with customers, Tyson puts together account teams
structured across product categories, taking a multi-protein approach. They are the category experts
and give customers the information they need to manage the protein category for their businesses.
Another way Tyson Foods brings “value beyond the box” is through its Made to Order web site
(http://madetoorder.tyson.com). Foodservice operators can go online to find additional menu opportu-
nities for Tyson products they already use in other dishes. Made to Order offers recipes, suggestions for
side items and presentation ideas.
Tyson’s pledge is to continue to invest our experience in our customers’ success by applying world
class consumer-based marketing, technology and logistics support to the widest variety of value-added
protein-based and prepared foods available from one source.
Customers can trust Tyson Foods to provide the highest quality food products to fit their changing
needs and consumers’ changing lifestyles.
... with
unparalleled
customer
solutions