Suzuki 2013 Annual Report Download - page 5

SUZUKI MOTOR CORPORATION 3
A Message from the Management
-Reconstruction of motorcycle business
In the Motorcycle business, the Group will be aiming at recover-
ing its presence in the motorcycle market by uniting the planning,
technology and sales functions and by developing new products
that suit the market needs further. The Group will particularly be
focusing on compact motorcycle business in Asia where growth
potential is high, and at the same time, will be oering ASEAN-
standard vehicles in wider areas, reducing cost by reducing the
number of engines and engine integration and streamlining
the development process. Furthermore, the Group will also be
strengthening its lineup of middle and large-sized motorcycles
-Commitment to global environmental problem
Concerning the environmental issues, the Group has been oer-
ing minivehicles in Japan and many types of compact vehicles
that are highly fuel-ecient in places like India and other Asian
countries. The Group believes that a spread of such compact ve-
hicles would be one of the best ways to contribute to solving the
environmental issues. In addition to enhancement of next genera-
tion environmental technology in “SUZUKI GREEN Technology”, the
Group will continue to tackle global environmental problem based
on newly instituted “Suzuki Environmental Plan 2015” and “Suzuki
Biodiversity Protection Guideline”.
-Disaster prevention
While the Group has been taking various measures to prevent an-
ticipated damage caused by Tokai and Tonankai Earthquake, after
experiencing the Great East Japan Earthquake, it has diversied
production and research sites including overseas. Firstly, it ac-
quired space in Miyakoda district in northern part of Hamamatsu
City to relocate plants and facilities in Ryuyo region in Iwata City,
Shizuoka Prefecture since massive tsunami damages are antici-
pated in the region. Also, the Group has diversied its production
of engine for minivehicle, which was concentrated to Sagara plant,
to Kosai plant to mitigate risk. Further, the Group is expanding its
research facilities in India partly aimed at mitigating risk related to
product development facility for automobile in Sagara test course.
The Group will continue to enhance its preparedness against
natural disasters.
The Group has carried out its operations on the basis of manufac-
turing of "value-packed products" to satisfy customers since its
establishment with the motto "Develop products of superior value
by focusing on the customer" in the rst paragraph of its mission
statement. The Group set “Create a Wow! Beyond customer ex-
pectations” as a vision for the Group and make eort to fulll the
motto.
The Group commits itself to make eorts to promote the “produc-
tion of small and subcompact vehicles” and the “development of
environmentally benign products” needed by customers, and “to
be small, less, light, short and beautiful” on every side of organiza-
tion, facilities, parts, environment and so on as well as production,
with the slogan, "Small Cars for a Big Future", and has been work-
ing for the ecient, well-knit and healthy management.
Our executive officers and employees will strictly adhere to all
statutes, social norms, and in-house rules, etc., act fairly and with
sincerity.
We look forward to the continued support and encouragement of
our stockholders.
Chairman &
CEO
Osamu Suzuki
Yasuhito
Harayama
Toshihiro
Suzuki
Minoru
Tamura
Osamu
Honda
Representative Director and Executive Vice President