Suzuki 2013 Annual Report Download - page 18

16 SUZUKI MOTOR CORPORATION
Topics
Percentage of
50 Million Sales
by Areas
Percentage of
50 Million Sales
by Areas
Japan
44%
Europe
11%
India
23%
Asia
8%
Others 3%
Central/South America 2%North America 3%
China 6%
(As of March 2013)
Worldwide Sales of Suzuki Swift Reach
Three Million Units
Cumulative worldwide sales of Suzuki’s compact car Swift, which was
launched as a world strategic model in 2004, reached three million units
in eight years and two months since the start of sales in 2004. It was
 rst produced and sold in Japan as a world strategic model in Novem-
ber 2004, followed by countries including Hungary, India, and China. In
March 2012, production and distribution also began in Thailand. Today,
the Swift is favoured in more than 120 countries and regions around
the world to reach three
million units of cumulative
worldwide sales.
Of the three million units,
approximately 13% were
sold in Japan, 45% were
sold in India, and 23% were
sold in Europe.
February 2013
Establishment of 100% Invested Subsidiary
in Myanmar
By achieving Myanmar government’s approval, Suzuki has established
a new 100% invested subsidiary, Suzuki (Myanmar) Motor Co., Ltd.,
aiming to resume automobile production in Myanmar, where Suzuki
had been stopping its operation since 2010.
By producing compact truck Carry at an existing plant located in Yangon
while proceeding with the development of human resources, it is planned
to expand its automobile production and sales in Myanmar, as the infra-
structure development advances in line with the economic liberalization.
Announcement of the Alto Eco—the Most Fuel-
E cient Petrol Car in Japan
Suzuki equipped the Alto Eco minicar with next-generation environ-
mental advances in the form of a SUZUKI GREEN Technology package,
thereby achieving fuel economy of 33km/L* (the highest of any non-
hybrid petrol car in Japan**) with two-wheel drive and 30.4km/L*
with four-wheel drive (a new addition to the Alto equipment range).
Environmental advances in the Alto Eco include the ENE-CHARGE
regenerative braking system, a new Engine Auto Stop Start System,
and measures to minimize weight, heighten powertrain e ciency, and
suppress running resistance. The Alto Eco’s superior fuel economy
means all variants qualify for eco-car tax breaks in Japan***.
*Measured in the JC08
test cycle and verified by
Japan’s Ministry of Land,
Infrastructure, Transport
and Tourism.
**Based on Suzuki research
in June 2013.
***The tax breaks are
designed to promote
adoption of eco-friendly
vehicles. They consist of
reductions in automo-
bile acquisition tax and
automobile weight tax.
Launch of a Roomy, Convenient, and Fuel-
E cient Height-Class Miniwagon Spacia
Suzuki has launched the Spacia miniwagon, which has a roomy cabin
with the longest cabin length in its class*, in addition to various user-
friendly utilities, taking into account the drivability and user-friendli-
ness of a female driver, while realizing the highest fuel economy in its
class* of 29.0km/L**, as well as the nimble driving performance.
All variants of the Spacia qualify for eco-car tax breaks in Japan***.
Suzuki will seek sales expansion in the height-class miniwagon mar-
ket, which is expanding, centered on female drivers.
*Based on Suzuki research in July 2013 on height-class two-box mini passen-
ger cars with overall heights of 1,700mm or more.
**Measured in JC08 cycle and veri ed by Japan’s Ministry of Land, Infrastruc-
ture, Transport and Tourism (G, X 2WD).
***The tax breaks are designed
to promote adoption of eco-
friendly vehicles. They consist
of reductions in automobile
acquisition tax and automobile
weight tax.
March 2013
Release of the Suzuki 2015 Environmental
Plan. Institution of the Suzuki Biodiversity
Protection Guideline
In order to pass on to the next generation a clean environment and
bountiful society, Suzuki has instituted the Suzuki 2015 Environmental
Plan, an e ort for environmental preservation from FY2012 to FY2015,
and the Suzuki Biodiversity Protection Guideline, a guideline of e ort
for protection and sustainable utilization of “biodiversity” under Su-
zuki’s business activities.
Suzuki Achieves Accumulated Worldwide
Automobile Sales of 50 Million Units
Ever since the launch of the Suzulight minicar in October 1955, Suzuki
has sold 21.95 million units in Japan (20.28 million minivehicles, 1.66
million registered vehicles) and 28.05 million units in overseas, a total of
50 million units. Up to this date, Suzuki production bases are located in
Japan, as well as 13 automobile production bases in 12 countries over-
seas including India, Hungary, and Indonesia. Suzuki automobiles are
favoured in 181 countries and regions worldwide. Suzuki will not only
further improve the various vehicle performances, but will also con-
tinuously provide products
of superior value by focusing
on the customers worldwide.