Suzuki 2013 Annual Report Download - page 14

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12 SUZUKI MOTOR CORPORATION
Year in Review
Operating Results by Segment
In the marine and power products, etc. business, although the net
sales increased year-on-year owing to the increased sales of the
outboards, the operating income decreased year-on-year.
Overview of Marine Products
Suzuki’s domestic sales of outboard motors in scal 2012 were roughly
at on the year, growing by 3% in unit terms and by 2% in nancial terms.
Export sales grew by 9% year-on-year in unit terms owing to increased
demand for small models in emerging markets. Growth in demand for
small models was particularly marked in Russia. At the same time, the
economic slowdown in Europe caused a decrease in demand for large
models. Suzuki’s export sales fell by 4% year-on-year in nancial terms.
Suzuki’s four-stroke outboard motors range from the DF2 (the lowest-
power model, which delivers 1.49kW/2PS) to the DF300 (the highest-
power model, which delivers 220.7kW/300PS).
Suzuki was selected as the ocial supplier of outboard motors to the
2012 London Olympic and Paralympic games. Suzuki’s outboard mo-
tors were used on the support boats at aquatic events. Also, 55 Suzuki
outboards powered boats in Queen Elizabeth’s Thames Diamond Jubilee
Pageant.
DF140A DF2.5
Marine Products
DF20A
The Queen’s Diamond Jubilee Pageant