Suzuki 2013 Annual Report Download - page 12

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10 SUZUKI MOTOR CORPORATION
Year in Review
Overseas Markets
1. Overview of Overseas Motorcycle Markets
Sales of motorcycles in Europe fell by 14% year-on-year to 824,000 units
owing to an economic slowdown brought about by the nancial crisis.
Sales of motorcycles (including ATVs) in North America declined by a
more modest 2% year-on-year to 760,000 units. Sales in the six key ASE-
AN countries (Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and
Cambodia) fell by 6% year-on-year to 13,810,000 units. Sales in China fell
by 9% year-on-year to 12,389,000 units. Sales in India grew by 3% year-
on-year to 13,797,000 units.
2. Suzuki Sales
Suzuki’s overseas motorcycle sales fell by 11% year-on-year to 2,236,000 units. Suzuki’s sales fell by 29% year-on-year to 47,000 units in
Europe and by 9% year-on-year to 44,000 units in North America. Suzuki’s sales in the six key ASEAN countries (Indonesia, Thailand, Viet-
nam, the Philippines, Malaysia, and Cambodia) fell by 15% year-on-year to 651,000 units owing partly to Indonesia’s introduction of mini-
mum down payments for motorcycle loans. Suzuki’s sales in China fell by 12% year-on-year to 802,000 units. By contrast, Suzuki’s sales in
India grew by 22% year-on-year to 414,000 units. Scooters accounted for most of Suzuki’s sales growth in India.
Toyokawa Plant
Motorcycles and outboard motors assembling
Let's (Indonesia)
Satria F150 (Indonesia FU150) INTRUDER C1500T
BURGMAN 650 Executive