Sharp 2013 Annual Report Download - page 21

Annual Report 2013 19
Corporate Social Responsibility (CSR)
Environmental Activities
Sharp’s corporate vision is to become an Eco-Positive Company.
Under this vision, Sharp aims to become a company whose posi-
tive impact—by reducing greenhouse gases through its energy-
saving and energy-creating products—outweighs its negative
impact, which is the amount of emissions generated in the
course of its business activities. In fiscal 2011, the positive impact
from reduced emissions was 3.1 times the amount of emissions
from business activities.
Meanwhile, a recent trend in the reporting of greenhouse gas
emissions calls for the disclosure of emission levels based on the
international Scope 3 Standard. Scope 3 prescribes a method for
calculating emissions generated throughout the supply chain,
from materials procurement to product use, in addition to emis-
sions resulting from manufacturing processes.
We have responded by extending our scope of management
for negative impact parameters from “only our activities” to in-
clude “our entire supply chain.” In addition, we devised a Green
Shared Value (GSV) index that links our business growth with
fulfilling the environmental needs of society. Our new policy on
the environment is entitled “Increasing Green Shared Value.”
We will constantly strive to be a company whose positive im-
pact through energy-saving and energy-creating products that
reduce greenhouse gases in magnitudes exceeds the negative
impact of emissions generated by our business activities, broad-
ened to include our entire supply chain.
Examples of Initiatives
Environmental Technologies
Since fiscal 2001, Sharp has used proprietary closed-loop mate-
rial recycling technology to recover plastics from used consumer
electronics and recycles these materials in new consumer elec-
tronics. The amount of recycled plastics using this technology
has increased every year, reaching a cumulative total of 9,000
tons.
We are currently developing technology that will recycle waste
LCD panels, which are expected to increase along with the pro-
liferation of LCD TVs. Sharp will encourage the effective use of
limited resources by continuing development activities centered
on these key environmentally friendly technologies.
Environmentally Friendly Products and Devices
Sharp makes a positive contribution to the environment by en-
hancing the environmental performance of its products and de-
vices. We have introduced standards that we use to certify the
environmental performance of our products. Products with a ba-
sic level of environmental performance are designated as Green
Products (GPs), and products with extremely high levels of envi-
ronmental performance are designated as Super Green Products
(SGPs). In fiscal 2013, we revised these certification standards to
increase the emphasis on energy-saving performance, an issue
of growing worldwide interest. Going forward, we will continue
developing environmentally responsible products in line with
user needs.
Environmentally Responsible Business Activity
Sharp works actively to raise the environmental performance of
its operations, including plants, offices, and logistics, in order to
reduce the impact on the environment. We have an environmen-
tal certification system for plants based on our own assessment
standards. Plants that are environmentally responsible are des-
ignated as Green Factories (GFs), and those with superior envi-
ronmental performance receive the Super Green Factories (SGFs)
designation. After being certified as an SGF, a plant pursues the
SGF II level of certification by achieving even higher environmen-
tal performance.
Communication
Sharp uses a variety of means to inform its wide range of stake-
holders about its environmental initiatives. We disclose informa-
tion via the Social & Environmental Activities page on our web-
site, as well as through newspapers, television, and other media.
We strive to communicate with local communities about envi-
ronmental issues through a range of measures, including plant
reports produced by each manufacturing facility, factory tours,
and special events at plants.
• Detailed information on Sharp’s CSR activities is available at the following website: http://www.sharp-world.com/corporate/eco/index.html (English)
全ての事業プロセスで「誠意と創意」をもって業務を行い、経営理念を実現する
es
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• FTSE4Good Global Index (U.K.)
• MSCI Global Climate Index (U.S.A.)
• Morningstar Socially Responsible Investment Index (Japan)
Efforts Aimed at Increasing Green Shared Value
温暖化ガス排出量
製品使用 廃棄リサイクル
お客様 リサイクル会社
素材調達 製品製造 輸 送
取引先 当社 物流会社
温暖化ガス削減貢献量
省エネ製品 太陽光発電
Suppliers
Materials procurement
Customers
Use
Sharp
Greenhouse gas emissions Greenhouse
gas emission reductions
Logistics companies
Logistics
Energy-saving products Solar power generation
Recycling companies
Disposal, recycling
Manufacture
• The business creed is the central axis of all business activities.
• “Sincerity” means a working attitude mindful of what will offer
• “Creativity” means a working attitude not content with the way