Sharp 2013 Annual Report Download - page 20

18 SHARP CORPORATION
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)
CSR Concept
“Make products that others want to imitate.” This message of
Sharp’s founder Tokuji Hayakawa encapsulates management’s
stance of aiming to become a trusted company by contributing
to society as a manufacturer that is among the first to grasp the
needs of the next era.
In 1973, Sharp codified the unchanging spirit of its founder
in the Company’s business philosophy and business creed. The
business philosophy, which states Sharp’s vision, includes state-
ments such as “Contribute to the culture, benefits and welfare
of people throughout the world.” This forms the foundation of
CSR at Sharp today, aimed at achieving co-existence and mutual
prosperity with society and stakeholders. The business creed calls
for “Sincerity and Creativity,” and all employees must adhere to
and follow it in order to fully realize this business philosophy.
Sharp has striven to realize its business philosophy and con-
tribute to the establishment of a sustainable society through
its business activities. Today, we are returning to these original
commitments as we strive for recovery and growth. To ensure
that we fulfill our social responsibilities and remain a company
trusted by society, we conduct ourselves with sincerity while
adopting a rigorous customer-focused perspective. At the same
time with this in mind, Sharp will harness the creativity that has
flowed through its corporate DNA to create new value through
the development of innovative products.
Business Philosophy
We do not seek merely to expand our business volume. Rather, we
are dedicated to the use of our unique, innovative technology to con-
tribute to the culture, benefits and welfare of people throughout the
world.
It is the intention of our corporation to grow hand-in-hand with our
employees, encouraging and aiding them to reach their full potential
and improve their standard of living.
Our future prosperity is directly linked to the prosperity of our customers,
dealers and shareholders …indeed, the entire Sharp family.
Business Creed
By committing ourselves to these ideals, we can derive genuine satisfaction from our
work, while making a meaningful contribution to society.
Sincerity is a virtue fundamental
to humanity … always be sincere.
Harmony brings strength … trust each
other and work together.
Politeness is a merit … always
be courteous and respectful.
Creativity promotes progress … remain
constantly aware of the need to
innovate and improve.
Courage is the basis of a rewarding
life … accept every challenge with a
positive attitude.
• Detailed information on Sharp’s CSR activities is available at the following website: http://www.sharp-world.com/corporate/eco/index.html (English)
全ての事業プロセスで「誠意と創意」をもって業務を行い、経営理念を実現する
Achieve the Tenets of the Business Philosophy by Promoting “Sincerity and Creativity” in All Business Practices
Business Creed
Dedicated to two
principal ideals
Sincerity and
Creativity
Sales
Production
Procurement
DesignR&D
Planning
Service
Business Activities
Social Contribution
Activities
■ Perspective of social contribution
through business activities
“Contribute to the culture, benefits, and
welfare of people throughout the world”
■ Perspective concerning employees
“It is the intention of our corporation to
grow hand-in-hand with our employees”
■ Perspective concerning stakeholders
“Prosperity is directly linked to the
prosperity of the entire Sharp family”
Realization of Business Philosophy
United Nations Global Compact
Sharp has been a participant in the United Nations Global
Compact since June 2009. The Global Compact contains 10
principles in the areas of human rights, la-
bor, the environment and anti-corruption.
Sharp has set targets for specific activities
in each of these areas and is promoting ef-
forts across the group.
Socially Responsible Investment (SRI) Recognition
Sharp has received recognition in Japan and overseas for its
strong commitment to corporate citizenship. As of March
2013, Sharp was recognized by major SRI evaluating bodies
and selected for SRI indices as noted below.
• FTSE4Good Global Index (U.K.)
• MSCI Global Climate Index (U.S.A.)
• Morningstar Socially Responsible Investment Index (Japan)
温暖化ガス排出量
製品使用 廃棄リサイクル
お客様 リサイクル会社
素材調達 製品製造 輸 送
取引先 当社 物流会社
温暖化ガス削減貢献量
省エネ製品 太陽光発電
• The business creed is the central axis of all business activities.
• “Sincerity” means a working attitude mindful of what will offer
genuinely useful solutions and happiness to everyone.
• “Creativity” means a working attitude not content with the way
things are. An attitude that always seeks to add value, and to make
efforts to innovate and improve.