Salesforce.com 2013 Annual Report Download - page 29

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from October 2006 through December 2007, our Senior Vice President and General Manager, Applications from
January to October 2006 and our Vice President, Product Marketing from October 2004 to January 2006. Mr. Hu
has also served in various management positions in marketing since joining salesforce.com in March 2002.
Mr. Hu received an A.B. from Harvard College and an M.B.A. from Stanford University.
Hilarie Koplow-McAdams has served as our President, Commercial and SMB Unit since February 2012.
Prior to that Ms. Koplow-McAdams served as our Executive Vice President, Worldwide Sales from May 2010 to
February 2012 and as our Executive Vice President, Global Corporate Sales from May 2008 to May 2010. Prior
to salesforce.com, Ms. Koplow-McAdams was at Intuit, Inc., a provider of business and financial management
software, and served as its Vice President of Direct Sales from 2006 to 2008. Ms. Koplow-McAdams previously
served in various senior sales roles at Oracle Corporation. Ms. Koplow-McAdams holds a Master’s degree in
public policy from the University of Chicago and a B.A. from Mills College.
Burke Norton has served as our Executive Vice President and Chief Legal Officer since October 2011. From
October 2006 to October 2011, Mr. Norton was Executive Vice President, General Counsel and Secretary and a
member of the office of the chairman at Expedia, Inc. Previously, Mr. Norton was a partner at the law firm of
Wilson Sonsini Goodrich & Rosati P.C., where he practiced corporate and securities law for 11 years,
representing clients in the enterprise software, telecommunications, semiconductor, life sciences, entertainment
and ecommerce industries. Mr. Norton holds a J.D. from the University of California, Berkeley School of Law.
Graham Smith has served as our Executive Vice President and Chief Financial Officer since March 2008.
Prior to that, Mr. Smith served as our Executive Vice President and Chief Financial Officer Designate from
December 2007 to March 2008. Prior to salesforce.com, Mr. Smith was at Advent Software, Inc., a provider of
portfolio management software, and served as its Chief Financial Officer from January 2003 to December 2007.
In addition to Advent Software, he served as Chief Financial Officer of Vitria Technology and Nuance
Communications, and also served at Oracle Corporation in various senior finance roles, lastly as Vice President
of Finance for worldwide operations. Mr. Smith also serves as a member of the Board of Directors at Splunk Inc.
Mr. Smith holds a B.Sc. from Bristol University in England and qualified as a member of the Institute of
Chartered Accountants in England and Wales.
Frank van Veenendaal has served as Vice Chairman since February 2012. Prior to that Mr. van Veenendaal
served as our President, Worldwide Sales and Services from October 2009 to February 2012. Prior to this
position, he was our Chief Sales Officer and President, Worldwide Sales from September 2008 to October 2009,
our President, Global Corporate Sales and North American Operations from December 2007 to September 2008
and our President, Worldwide Corporate Sales and Services from February 2007 to December 2007. Since
joining us in 2001, Mr. van Veenendaal has also served in various sales management positions, including Senior
Vice President, North America Sales. From 1995 to 2001, Mr. van Veenendaal was Senior Vice President of
Sales of Actuate Corporation, a software company. Mr. van Veenendaal received a B.S. from Rensselaer
Polytechnic Institute.
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