Royal Caribbean Cruise Lines 2001 Annual Report Download - page 14

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12 Royal Caribbean Cruises Ltd.
ATTRACTIVE DEMOGRAPHICS
The Baby Boom is the engine driving the cruise industry’s long-term demographics –
53 percent of cruisers are Baby Boomers. The average age of cruisers in the U.S.
market is 50, according to Cruise Lines International Association’s biannual market
study. The first of the 79.3 million Americans from the Baby Boom (1946-1964)
reached age 55 in 2001. By 2010, there will be 41 million people aged 50 to 59 – twice
as many as there were in 1990. And the Baby Boomers command an average household
income of almost $60,000. CLIA identified a significant group of vacationers who
would “definitely or probably” take a cruise in the next five years – 43.5 million people.
Nearly half of a target population of 140 million people (68.3 million) are “interested”
in cruising, and those prospects have an average household income of $60,400.
43.5million
‘definitely or probably’ will cruise