Royal Caribbean Cruise Lines 2001 Annual Report Download - page 13

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Royal Caribbean Cruises Ltd. 11
RISING DEMAND
A flotilla of spectacular new cruise ships propelled the North American market to 57-percent
growth in five years – from 4.4 million guests in 1995 to 6.9 million in 2000. The numbers rose
slightly to 6.91 million in 2001 despite an economic recession and a decline in air travel. Royal
Caribbean International and Celebrity Cruises served a record 2.4 million guests in 2001, and in
two years, have increased the number of “guest cruise days” by 37 percent – from 11.2 million in
1999 to 15.3 million in 2001. Even with an unprecedented four new ships and 9,250 new berths
in a single year, occupancy in 2001 remained high at 101.8 percent. The company attracted more
than one million first-time cruisers in 2001.
15.3million
guest cruise days