Proctor and Gamble 2007 Annual Report Download - page 10


More than 80% of P&G’s
total sales and prots
comes from its 41 largest
brands
— the brands
that each generate more
than $500 million in
annual sales.


In the past ve years,
we’ve doubled sales and
tripled prots in our
beauty, health and home
care businesses through
a combination of organic
growth and strategic
acquisitions.



We’re focused on growing P&G’s leading brands in our
largest countries with winning retail partners. Keeping
P&G’s core businesses healthy and growing is critical to
delivering the Company’s long-term growth objectives.

We are continuing to shift P&G’s product portfolio
toward faster-growing, higher-margin, more asset-
efcient businesses such as beauty, health, personal
care, and home care, and we strengthened P&G’s
leadership in these areas with the acquisition of Gillette.
The market for these categories is growing 20% faster
than the balance of the portfolio with nearly 30%
higher margins for P&G.

Virtually all of the world’s population growth is
occurring in developing markets, and these markets
have contributed about 35% of P&G’s sales growth
over the past ve years. We expect this trend to
continue. Developing markets represented about 20%
of Company sales at the beginning of the decade,
and we expect them to grow to about 30% of sales
by the end of the decade.







The Procter & Gamble Company
8