Proctor and Gamble 2001 Annual Report Download - page 7

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EXTRA YEAR
Dr. Greg Reinhart has two dogs,
two cats and a horse. His wife
is a veterinarian and they and
their three
kids are
all deeply
committed to improving the
lives of animals. They often find
homes for strays. There’s a very
significant overlap between Greg’s
home life and his professional life.
He’s an Iams researcher and he
knows how the right nutrition can
make a tremendous improvement
in the quality of life for a dog or
cat. “Understanding a pet’s needs
at different stages and in different
life conditions is key to what we
do at Iams,” Greg says. “Even
irreversible diseases, such as
kidney failure, can respond to
a new approach. Eukanuba
Nutritional Kidney Formula is a
good example of how we can slow
down the decline and increase
the quality of life.”
Greg’s passion for pets bridges
his home and professional lives.
He knows, from personal
experience, just how special pets
like Maxwell are to their families.
www.iams.com
Iams has a complete line of
cat and dog food products.
FIVE
UNDERSTANDING IS KEY
TO QUALITY OF LIFE
Joan and Peter from London,
Ontario, Canada, wrote to
Iams about their 14-year-old
Bearded Collie, Maxwell.
Their pet had suffered kidney
failure, was refusing all food,
had lost 10 pounds, and
was too weak to walk. Sadly,
he wasn’t expected to live
much longer.
Maxwell’s veterinarian
recommended Eukanuba
Veterinary Diets Nutritional
Kidney Formula Advanced
Stage/Canine Food, made
by Iams. This is part of a
special line of diets created
to manage health conditions,
such as kidney failure or joint
problems, through nutrition.
Iams is the world leader
in premium dog and cat
nutritional healthcare. For
over 50 years the company
has been making an ever-
widening range of pet food
products to meet the needs
of almost any dog or cat.
The Iams team of
nutritionists,
veterinarians
and food scientists are
constantly looking for, and
finding, new ways to help
dogs and cats live longer,
healthier lives.
Which is where we should
go back to Maxwell. Joan
began feeding Maxwell the
Eukanuba by hand. “I could
not believe it,” Joan wrote.
“He ate through almost the
entire bag.” Within two
months Maxwell had gained
weight, began playing Frisbee
again, and looked almost his
old self.
To quote Joan, “I am
convinced the Eukanuba
food helped Maxwell live
longer! Thank you so much
for providing a product so
effective. Our most cherished
Christmas gift this past year
was our Beardie. We never
thought he would be here to
share our Christmas season.
Thank you, thank you,
thank you for the precious
extra year.”
Joan, Peter and Maxwell’s
story is particularly dramatic,
but Iams gets letters and
e-mails every day from people
saying that their pets’ health,
shiny coats, glistening eyes
and alert behavior come from
their Iams or Eukanuba diet.
Maxwell
benefited from
Eukanuba’s special
Veterinary Diets.