Proctor and Gamble 2000 Annual Report Download - page 4

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2
Big Leadership Brands P&G’s megabrands generate
significant sales and hold strong leadership positions.
Eight brands are global leaders in their categories.
Ten P&G brands each generate over a billion dollars
in sales a year – far more billion-dollar brands than
our key competitors. Our 10 largest brands, together,
would be a Fortune 100 company.And we have
several other brands already in the market that we
believe have billion-dollar potential.
Superior Customer Relationships In a recent U.S.
survey by Cannondale Associates, retailers were
asked to rank manufacturers on a number of
competencies. P&G was ranked number one in
virtually every category:
>“Clearest Company Strategy”
>“Brands Most Important to Retailers”
>“Best Brand Marketers Overall”
>“Most Innovative Marketing Programs”
This high regard by our customers is increasingly important.Today, our top 30 customers represent
nearly 45% of our total volume, and we expect them to account for more than half of our volume by
2005. More importantly, these customers contributed about two-thirds of our recent volume growth
and have a strong potential to drive future growth.
Innovation Leadership The quality of our people continues to be our most valuable asset.And that
quality is demonstrated by the innovation of our organization.
>More than 8,000 scientists and researchers are accelerating the pace of new product and
technology invention.
>We have a global innovation network of 18 technical centers in nine countries on four continents.
>P&G holds more than 27,000 patents and applies for 3,000 more each year – or roughly 10 a day!
In fact, we are among the top 10 patent-producing companies in the world – well ahead of any
other consumer products company.
Importantly, innovation isn’t limited to products alone. P&G people are innovative leaders in every part
of our business. For example:
>We are pioneering new Internet-based business models. Last year, we launched our initial Internet
brand, reflect.com, the first to offer truly personalized beauty care products online.This venture
TEN P&G BRANDS HAVE BILLION-DOLLAR SALES