Nordstrom 2000 Annual Report Download - page 7

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“We’re thankful to have customers
that care enough about our store and
merchandise to tell us how they feel.”
Pete Nordstrom, investors conference, December 6, 2000 in New York City
5
Cyan Mag Yelo Blk
20100444 Nordstrom
2001 Annual Report • 44pgs. + 4 covers pg. 05
8.375 x 10.875 • PDF • 150 lpi
PMS
5773
Over the past year, you undoubtedly noticed some changes at Nordstrom.
Changes in the way we presented ourselves. In our selection of merchandise.
In the look and feel of our stores. All of these changes represented an attempt
to address certain customers’ desire for more updated fashion options. And, at
the same time, to expand our customer base. Many customers liked what they
saw. Many did not. In the business of fashion, change is not only essential, it’s a
driving force. But it’s clear to us now that in our efforts to move quickly and
adjust our merchandise offering and presentation, we confused many of our
most loyal customers. And many of our employees, as well.
Like many of our
customers, Nita Hawkins
has, in her words, "a
passion for fashion." This
passion translates into
keen interest in trends and
great product knowledge.
The beneficiaries, of
course, are Nita’s
customers, who enjoy
sharing with her their love
of style, and trust her to
help them look their very
best. Nita has been with
Nordstrom going on nine
years now, and currently
works in Studio 121 at
Perimeter Mall in Atlanta.
She has achieved
Pacesetter each of her
eight years with the
company and is a two-time
Customer Service All-Star.
If that weren’t enough,
Nita even got to live out
her dream of being
a runway model during a
Nordstrom fashion show in
San Diego.
Yolanda Larson is the
manager of the Studio 121
department at our Fashion
Valley store in San Diego.
Her Nordstrom career
started in 1992 when she
helped open the Mall of
America store near
Minneapolis. In fact, she
became an All-Star that
very first year. Yolanda has
also been a Pacesetter.
Perhaps more telling,
however, is the fact that
she currently has seven
Pacesetters on her staff,
a true testament to her
incredible leadership
abilities.