Nordstrom 2000 Annual Report Download - page 4

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“Through this door pass the most
courteous people in the world.”
2
Sign inside Nordstrom employee entrance, many locations
Cyan Mag Yelo Blk
20100444 Nordstrom
2001 Annual Report • 44pgs. + 4 covers pg. 02
8.375 x 10.875 • PDF • 150 lpi
PMS
5773
When you hear the word Nordstrom, what immediately comes to mind?
A great new outfit? Your favorite weekend sweater? That perfect pair of
shoes? Perhaps. But chances are, the first thing that comes to mind is a person.
The person who showed you the outfit. Sold you the sweater. Helped you find
those shoes. A friendly person. A knowledgeable person. A person with
whom you somehow just, well, clicked.
This person you can picture so vividly represents the very foundation of our
company. The essence of our culture. What sets us apart. This, of course, is the
Nordstrom salesperson.
They come in all shapes and sizes. All colors and creeds. All ages and lifestyles.
Each is very different. Yet all share one common trait. These are people who
genuinely like other people. Who enjoy sharing a smile, or a story. Who
actually experience a sense of joy in seeing someone walk away happy.
Obviously, we are very proud of our folks on the front lines, whether they’re
fitting you in a pair of shoes, fulfilling an order on our Web site or answering a
question about your Nordstrom Visa®account. They are the ones we rely on to
uphold the standards that have been set, and who will continue to build upon
these standards, one customer at a time.
Mickey Shapiro, a top shoe
salesperson in our Old
Orchard store in Skokie,
Illinois, has been with
Nordstrom but a short
time, yet has already made
his mark. Actually, Mickey
has been in the shoe
business for years, having
previously run his own
shoe store on Michigan
Avenue in Chicago. His
vast experience offers him
the opportunity to help the
less-experienced members
of the team, who regularly
seek out Mickey for
advice. Hard telling who
enjoys it more.
Jeanne Breinholt is the
manager of the Nordstrom
Rack at Sugarhouse
Square in Utah. In her
Nordstrom career, she has
worked in many different
departments throughout
the store, and was once
recognized as a Customer
Service All-Star while
selling cosmetics. Jeanne
really relishes her current
role, however, in that it
allows her the chance to
mentor the Nordstrom
leaders of tomorrow.