Nordstrom 2000 Annual Report Download - page 12

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10
Celebrating 100 years
Cyan Mag Yelo Blk
20100444 Nordstrom
2001 Annual Report • 44pgs. + 4 covers pg. 10
8.375 x 10.875 • PDF • 150 lpi
PMS
5773
Our Nordstrom Rack continues to play a vital role in keeping our full-line store merchandise
selection fresh, while offering a comprehensive selection of off-price and special-purchase items.
In addition, this division has proven to be a great training ground for new employees. Ten
Nordstrom Racks were opened in 2000, and eight are scheduled to open in 2001. Last year we
also completed the purchase of Façonnable. This acquisition builds on our extensive history of
effective and profitable partnership with this highly respected French designer, wholesaler and
retailer of high quality men’s and women’s apparel and accessories. We continue to see value in
reaching out to our customers through our Internet and catalog businesses, as well. Indeed, there
are many channels that offer an opportunity to connect with our customers. In the end, we
believe our success as an organization will depend on our ability to consistently provide the
Nordstrom experience regardless of market or medium.
The executive team has been in place since September, although most have been Nordstrom
employees for over 20 years. In fact, most of our executive team members got their start right on
our selling floor, and through hard work, talent and commitment to core company values, find
themselves in a position to help guide the company to reach its fullest potential. To a person, they
are all dedicated to doing whatever it takes to support the true leaders of our company — those
in direct, daily contact with our customers.
As you may know, 2001 marks our 100th year in business. Everyone at Nordstrom can look
back with pride to the many successes and phenomenal growth the company has achieved. We
can also gaze upon a future full of possibilities. The groundwork has been laid. Through the
efforts of so many great employees over the years, we have attempted to develop a truly special
bond with our customers. The attitude and actions of our people are not part of some marketing
strategy, per se, but they are what set us apart in the marketplace. Our future is in their hands,
and therein lies our best opportunity for success.
“Our success is solely dependent upon our ability
to support one another and share that expression of courtesy
and respect to each and every customer who
comes in contact with Nordstrom.”
Blake Nordstrom, from message to employees in company newsletter, December 2000