Home Depot 2002 Annual Report Download - page 3

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Please find page 3 of the 2002 Home Depot annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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1
The Home Depot is more than a store. It is a resource where you can go to learn and dream
about home improvement projects. It is a welcoming place to go when you need to “know how”.
The power of the Home Depot brand is in the unique and special relationships our associates
have with our customers. Whether it’s the professional customer looking for job lot quantities
and speed with their transaction; the experienced do-it-yourselfer who loves to work on projects;
or the novice seeking help through our knowledgeable associates, or clinics and workshops, our
customers view us as more than a store. To them, we are a library, an expert, a teacher, a coach,
a neighbor and a friend.
This relationship with our customers is the foundation of our recently launched advertising
campaign. It reinforces the message that The Home Depot is: “More than a store. You can do it.
We can help.” This new theme connects us with our customers, both new and old, and reaffirms
The Home Depot as the leader in home improvement.
By having the most knowledgeable associates, who share a passion for service, we are focused
on empowering our customers, giving them the confidence they need to achieve their home
improvement dreams. Beyond our marketing efforts, our more than 280,000 associates are the
real stewards of our brand.
THE POWER OF OUR BRAND
These Store Managers represent stores that have been open for more than one year, with the best year-over-year sales growth in 2002.
They are the “best of the best” and are driving sales, service and execution. Standing, left to right: Ranulfo Garza, Kevin Finger, Keith
Kliewer, Bob Nardelli, Kevin Hale and James Jaspring. Seated, left to right: Cynthia D’Alessio, Margaret Barreto and Richard Clincy.