Home Depot 2002 Annual Report Download - page 13

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IMPROVED SHOPPING EXPERIENCE
Centralized merchandising is helping us to improve the shopping experience
for our customers by having the industry’s broadest selection of innovative
and quality products and services, while visual merchandising is helping us
to better assist our self-serve customers in navigating our stores.
OPERATIONAL ENHANCEMENTS
The Home Depot has embarked upon several in-store initiatives
focused on improving customer service and increasing our opera-
tional efficiency. To enhance the customers’ checkout experience at
the front-end of our stores, we are investing nearly $200 million in
technology, software and learning tools. The Front-end Accuracy &
System Transformation (FAST) initiative will introduce self-checkout
to over 800 of our highest-volume stores. Additionally, we will upgrade
all registers with touch-screen software and cordless scan guns.
11
WORKSHOPS AND CLINICS
Our popular workshops and clinics offer “how-to” advice
that helps our customers gain confidence. Conveniently
scheduled throughout the week, they provide expert
instruction on everything from installing hardwood floors,
to hanging wallpaper, to building a birdhouse with your
children. In 2002, children attending our kid‘s workshops
completed over 1.5 million projects. Our customers can
also get helpful information through our style and buying
guides, seasonal and specialty catalogs and instructional
books. Home Depot 1-2-3™books provide easy-to-follow,
illustrated instructions on topics such as overall home
improvement, landscaping, plumbing and electrical.