Home Depot 2002 Annual Report Download - page 15

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PRO MARKET
Home improvement is not always a do-it-yourself proposition,
which is why we serve the professional market with a variety
of conveniences such as job lot quantities, credit programs,
enhanced will-call and delivery services. More than 1,100
Home Depot stores now feature a Pro desk to meet the unique
service needs of this customer segment. Contractors, remodelers,
specialty trade and maintenance professionals can count on
our knowledgeable team of associates to help them better
serve their customers.
TOOL RENTAL CENTERS
Many Pro & DIY customers need to rent tools from time to time.
We currently have over 600 stores with Tool Rental Centers (TRCs)
where associates, with specialized training, give our customers the
individualized service and advice they need. Our TRCs have a broad
range of tools – from concrete and cutting tools, to plumbing, painting
and fastening tools, pressure washers and air compressors and lawn
and garden equipment – that can be rented by the hour, day or week.
13
EXPANDING MARKETS
Our first international market, Canada, is now approaching 90 stores,
with strong sales performance and market growth opportunity. In addi-
tion, with over 23 million households, the Mexico home improvement
market size is estimated to be $12.5 billion. Through acquisitions and
new stores, we have grown to 12 stores and are now the largest home
improvement retailer in Mexico.
SPECIALIZED STORE
OPPORTUNITIES
With one of the most trusted and respected
brands in retailing, brand extensions are a
natural growth strategy. The Home Depot has
introduced two new store concepts. The first,
Home Depot Supply, is dedicated exclusively
to the needs of the professional customer. Each
store has separate areas devoted to electrical,
plumbing, paint, millwork, hardware, lumber
and building materials. Home Depot Supply has
stores in Colma, CA; Phoenix, AZ; Mesquite, TX;
Milpitas, CA and Denver, CO. The second,
Home Depot Landscape Supply, serves land-
scape professionals and garden enthusiasts
with a wide selection of lawn, landscape and
garden products with three locations in the
Atlanta, GA market.
Mexico