Energizer 2009 Annual Report Download - page 9

ENERGIZER HOLDINGS INC. 2009 ANNUAL REPORT PAGE 7
Other wet shave products include Protector® men’s shaving
systems, Silk Effects® Plus and Lady Protector® women’s shaving
systems, and Xtreme3® Comfort Plus and ST® Slim Twin/Exacta®
disposable razors.
Edge, a leader in male shave preparation in the United
States, offers a complete line of men’s shave preparation
products, including Edge® shave gel in six formulations for various
skin types and needs – from Sensitive Skin and Ultra Sensitive to
Extra Protection and Extra Moisturizing.
Skintimate, the No. 1 brand of female shave preparation in
the U.S. market, includes Skintimate® Signature Scents moistur-
izing shave gel with 11 moisturizers, vitamins and an antioxidant in
five enticing fragrances, each with a burst of citrus freshness. New
non-aerosol Skintimate® Moisturizing Cream Shave is enriched
with nutrients, antioxidants and moisturizers such as natural olive
butter, soy, vitamin E and white tea, and is available in Cashmere
Rain™ Dry Skin and Soothing Petals™ Extra Gentle versions.
Skintimate® Skin Therapy unique moisture-rich lotionized gel com-
bines with a skin-softening complex of restorative moisturizers,
vitamins and an antioxidant in Dry Skin, Sensitive Skin and Baby
Soft versions.
Skin care. Although hampered by adverse weather and the
economy this year, our sun care product line continues to grow,
driven by increased awareness of skin damage from sun expo-
sure. With distinct brand equities, Banana Boat and Hawaiian
Tropic successfully appeal to different target audiences, offering
form innovations like convenient continuous spray technology,
which shows increased market penetration, and products offering
higher levels of SPF protection.
Banana Boat offers a broad array of sunscreen products
designed for general protection, sport and babies/kids in sprays,
lotions and sticks, plus tanning and after-sun products. Newly
introduced products include Banana Boat® SPF 100 Ultra Defense,
Sport, Kids and Baby lotions for the 2010 sun care season.
The Hawaiian Tropic lineup includes luxurious sun protection,
tanning, after-sun and sunless products – such as the innovative
Crème form available in a range of in-sun, after-sun and sunless
products. For the 2010 sun care season, Hawaiian Tropic will
introduce a full-line, brand restage featuring improved product
formulations, new package shapes and image-enhancing graphics.
Wet Ones® Moist Hand Wipes, the leading brand of hand
wipes, is currently growing at 11 percent on a global basis, fueled
by concerns over seasonal illnesses. The brand lineup includes
Wet Ones® in antibacterial and sensitive skin formulations; larger
and thicker Wet Ones® Big Ones™ for bigger messes; and
Wet Ones® Fresh ‘n Flush™ flushable personal hygiene wipes.
Feminine care. We are a strong No. 2 in the plastic applicator
tampon segment, which continues to grow as consumer
preference has driven an evolution from cardboard to plastic
applicator tampons.
Playtex® Sport®, our newest plastic tampon brand, was
designed to provide Sport Level Protection and Comfort™ for
active teens and young women. The fastest-growing brand in the
category with a growth rate of 16 percent during the last fiscal
year, Sport® is available in multiple absorbencies with unscented
and scented offerings.
Playtex® Gentle Glide®, our largest tampon brand, was
uniquely developed to provide comfort and protection with an
exclusive 360º design that has met the needs of women since
1971. Gentle Glide® is available in a full range of absorbencies
including unscented and scented offerings.
Infant care. Playtex® remains the No. 1 brand in the infant/
toddler feeding and diaper disposal category, with continued
growth fueled by our product and marketing innovation coupled
with strong U.S. birth growth rates. A trusted brand for more than
40 years, Playtex® has been helping moms on the exciting journey
of raising their infants and toddlers.
ENERGIZER® LITHIUM
Engineered to deliver optimal performance for to-
day’s power-hungry gadgets, Energizer® Ultimate
Lithium batteries are the world’s longest-lasting
AA and AAA in high-tech devices, while Energizer®
Advanced Lithium batteries give consumers a
lower-cost option.
ENERGIZER® MAX®
Energizer® Max® batteries, our flagship alkaline
brand, delivers dependable, long-lasting power for
the devices consumers use daily – from toys and
games to remote controls, basic flashlights and
smoke detectors.
SPECIALTY POWER & LIGHTING PRODUCTS
Energizer offers a complete line of miniature specialty
batteries for small electronic devices, including
Energizer® ZeroMercury® hearing aid batteries.
Among the newest additions to our full line of
battery-powered flashlights and lanterns are the
Energizer® Hard Case® Tactical® lights designed
for military and law enforcement use.