Energizer 2009 Annual Report Download - page 8

Energizer® Rechargeable®, the No. 1 selling rechargeable
battery in the world, delivers long-lasting rechargeable battery
power that lasts up to four times longer in digital cameras. We
offer a wide assortment of innovative chargers to match every
consumer lifestyle and charging need.
Premium and price batteries. Premium batteries continue
to account for the largest portion of overall category sales.
Energizer® MAX®, our flagship premium alkaline battery, has
earned strong brand equity measures with consumers who rely
on its dependable, long-lasting power in their everyday devices
such as toys and games, remote controls, basic flashlights
and smoke detectors. In the price segment, we provide value-
conscious consumers affordable, reliable performance options to
power their less-demanding devices – Eveready® Gold® alkaline
batteries and Eveready® carbon zinc batteries.
Specialty power. We offer a comprehensive line of miniature
specialty batteries designed for a broad range of small electronic
devices – including hearing aids, watches, calculators, toys, car
alarms, handheld games, heart rate monitors, digital thermom-
eters, specialty photo and more. In addition to specialty batteries,
in the last year we have expanded into specialty power needs,
ranging from Energizer® branded solar products, inverters, car
charging products, gaming accessories and power extenders for
cell phones, computers and digital cameras.
Lighting products. We provide a full line of portable lighting
products to fit every need and lifestyle – from the worksite to the
campsite, at home or on-the-go, for everyday use or emergency
preparedness. Energizer remains in the forefront of the steady
migration of battery-operated flashlights and lanterns from
traditional incandescent bulbs to LED technology.
Among our newest product introductions are the
Energizer® Hard Case® Tactical® lights designed for the lighting
needs of military and law enforcement personnel, and Energizer®
Night Strike™ lights and Energizer® hybrid solar lights designed
for the specific lighting needs of outdoor enthusiasts.
Personal Care
Our Personal Care Division began with the acquisition of
Schick-Wilkinson Sword in 2003. In 2007, the acquisition of
Playtex broadened the division into skin care, feminine care
and infant care.
Men’s and women’s wet shave. Schick ranks No. 2 globally
in each segment within the wet shave market – men’s systems,
women’s systems and disposable razors. As in our battery
business, our broad portfolio of wet shave products gives us
flexibility in meeting consumer needs and opportunities for
trade-up – from low-end disposables and legacy systems sold
in developing markets to the Quattro® and Intuition® systems
and the Quattro® Disposable.
Since introducing Quattro® in 2003 as the world’s first
four-bladed razor, we have continued to expand this advanced
platform with innovative line extensions – Quattro® for Women
(2005), Quattro® Titanium (2006) and Quattro® Disposable in
men’s and women’s versions (2007). Our most recent innova-
tion is the Quattro® Titanium Trimmer, the first and only razor that
shaves, edges and trims with a battery-powered trimmer in one
convenient system, in versions for men (2008) and women (2009).
We introduced the Schick® Intuition® in 2003 as the
all-in-one women’s razor that lathers, shaves and moisturizes
simultaneously in one easy step. Subsequent innovations include
Intuition® Plus™ (2006) featuring an improved ergonomic handle,
pivoting head and moisture-rich shea butter formulation, and most
recently, a restaging of the product from three to four blades, plus
an enhanced skin conditioning solid.
BUNNY TURNS 20
Among advertising’s most recogniz-
able and endearing symbols, the
drum-beating Energizer Bunny®
turned 20 this year ... with popularity
and brand equity that keeps going
and going. Since debuting in 1989,
this unstoppable cultural icon has
come to symbolize the long-lasting
dependability and powerful perfor-
mance consumers want in a battery.
PAGE 6 ENERGIZER HOLDINGS INC. 2009 ANNUAL REPORT