Energizer 2009 Annual Report Download - page 10

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HAWAIIAN TROPIC®
Hawaiian Tropic® offers a full line of
luxurious-feeling, protective sun care
and after-sun products featuring exotic
botanicals and its signature tropical fra-
grance. Recent market introductions
include innovative Crème products and
a line-wide graphics redesign.
In infant feeding, Playtex® is the leading brand in the
bottle feeding category. Both Playtex® Drop-Ins® and VentAire
Advanced™ bottle systems meet consumers’ needs for healthy,
air-free feeding that is clinically shown to reduce gas, colic and
spit-up better than other bottles, plus VentAire Advanced™
features a unique angled design to help reduce ear infections.
Playtex bottle systems help moms enjoy the special moments of
feeding and bonding with their babies every day.
Playtex® Drop-Ins® Liner System is the No. 1 liner bottle
and is clinically shown to mimic breastfeeding. Playtex also offers
a comprehensive line of breastfeeding products that offer the
ultimate in comfort and performance.
In toddler feeding, Playtex is the No. 1 brand in the cups
category, driven by innovation that addresses the top unmet need
for moms – leak-proof performance. Playtex with Twist ‘n Click™
helps reassure moms that their sippy cups are 100 percent sealed
and leak-proof.
Playtex has a comprehensive line of non-insulated and
insulated sippy cups that help transition toddlers through the ages
and stages of development. The Playtex product line includes
First Sipster®, Sipster®, Lil Gripper™, Insulator® and Coolster™.
In infant soothing, Playtex markets two pacifier product
lines under the Binky® and Ortho-Pro® trademarks. The Binky®
brand has been trusted by moms for many years and helps
soothe and comfort fussy babies. Ortho-Pro® pacifiers, developed
by dentists, allow for natural oral development.
Playtex® Diaper Genie® is the top brand in the U.S. diaper
disposal category. The new Diaper Genie II Elite™ is proven No. 1
in odor control, inhibiting germs and odor-causing bacteria, and
the foot pedal allows for easy hands-free disposal. We help keep
baby’s nursery clean and hygienic, so that moms enjoy special
moments with their babies, even when they’re changing diapers.
Focus on Innovation
As a company, Energizer has a rich, lengthy history of innovation that
continues to fuel our growth. Our innovations tend to drive broad,
beneficial changes in the industry as well as in consumer lifestyles.
Historic achievement. We developed the first dry cell battery for
consumer use (1896) and introduced the first handheld flashlight
and D size battery (1898). Subsequent innovations include the
introduction of miniature batteries for hearing aids (1955) and
the first commercially available watch batteries (1957), the first
9-volt battery (1956) and the nickel cadmium (NiCd) rechargeable
battery system (1958). Our launch of the first commercially viable
cylindrical alkaline battery heralded a giant step toward longer
battery life in portable devices (1959). More recent innovations
include introduction of the first AA Lithium battery (1992), the first
on-battery tester (1995), high-energy nickel metal hydride (NiMH)
rechargeable batteries (1997) and more.
That inventive, pioneering legacy is shared by our newer
Schick-Wilkinson Sword and Playtex businesses. Schick began
manufacturing blades sold in clips that could be easily loaded into
the razor without touching the blade (1921) – the forerunner of the
injector razor and the beginning of the personal shaving industry.
Wilkinson Sword introduced the first stainless steel double edge
blade (1956) and added a thin coating of Teflon to the blade edge
to improve comfort (1961). Other Schick innovations include add-
ing a layer of chromium to the blade edge for increased durability
(1968), the first shaving system specifically for women (1978),
patented lubricating strips for improved comfort (1979), the first
flexible cartridge (1991), first rubber grip disposable razor (1997),
first razor system with four blades (2003) and first women’s razor
that lathers and shaves in a single step (2003).
Playtex developed the disposable baby feeding bottle
(1960) and introduced the first plastic tampon (1962).
PAGE 8 ENERGIZER HOLDINGS INC. 2009 ANNUAL REPORT