Energizer 2008 Annual Report Download - page 9

ENERGIZER HOLDINGS, INC. 2008 Annual Report 7
Men’s and women’s wet shave. In the first quarter of fiscal 2008, we strengthened our Schick® Quattro®
franchise with the introduction of an upgraded base blade cartridge that provides an incredibly close shave
with less irritation than previous Quattro® cartridges. The improved cartridge features smaller spaces between
each blade for less irritation and moveable blades that adjust to the contours of the face for maximum contact
of blades to skin. The next-generation premium Quattro® Titanium, also launched in the first quarter, features
titanium-coated blades that stay sharp longer, a newly added edging blade for improved precision in harder-
to-reach areas and a lighter, ergonomically designed handle for better control.
During the second quarter, we began rolling out the new Quattro® Titanium Trimmer, the first and only
razor that shaves, edges and trims in one convenient system. An adjustable, stainless-steel, battery-powered
trimmer built into the waterproof handle combines with a high-efficiency compact motor to deliver the
functionality of a much larger trimmer.
The Quattro® for Women® incorporates advanced Quattro® technology in the first four-blade high-
performance razor for women. The zinc alloy handle offers a substantial feel and high degree of control,
coupled with a soft-rubber no-slip grip. Quattro® for Women® cartridges contain aloe and vitamin E for
exceptional comfort and glide.
In February 2008, we launched the Schick® Intuition Plus® Refreshing Moisture with Cucumber
Melon scent, replacing the original Intuition® Cucumber Melon line. The improved razor features a more
comfortable handle with increased grip area for better control and enhanced pivoting to make shaving in
hard-to-reach areas easier.
With the second-quarter introduction of two new disposable razor offerings, we now compete in all price
segments of the fast-growing disposable razor market. Our existing line-up included the Quattro® Disposable
and Quattro® Disposable for Women, Xtreme 3® Comfort Plus® and the Exacta 2 Slim Twin® ST®. Launched in
select markets outside the United States, the new Exacta 3 product is an entry-level, triple-blade disposable
designed to facilitate faster trade-up from twin-blade users. Schick® 2, positioned as a close, comfortable
shave from a trusted manufacturer at an affordable price, is our new segment offering for consumers in
emerging markets.
Skin care. Playtex’s skin care business has enjoyed steady growth with a boost from the sun care category
growing at a compounded annual rate of 8 percent over the last three years, driven by increased consumer
awareness of the sun’s damaging effects.
After successfully integrating Hawaiian Tropic and Banana Boat sales and marketing functions, we are
adapting a broad range of Banana Boat packaging innovation to Hawaiian Tropic. New Banana Boat® Ultra
Defense™ offers superior protection with patented AvoTriplex™ technology and moisturizing components
of aloe vera and vitamins A and E. Banana Boat® Sport Dri-Blok™ Continuous Spray is ideal for intense
Quattro® Titanium
Trimmer
The first and only razor
that shaves, edges and
trims, the innovative
Schick® Quattro® Titanium
Trimmer features a built-in,
battery-powered trimmer
in the waterproof handle.
Quattro® for Women®
Modified for a woman’s
curves while retaining
the advanced features
of the men’s version, the
Schick® Quattro® for
Women® is the first four-
blade, high-performance
razor for women. Dual
conditioning strips with
aloe and vitamins E and B5
provide skin-smoothing
comfort and glide.
Intuition® Plus®
Refreshing Moisture
The upgraded Schick®
Intuition® Plus® Refreshing
Moisture with cucumber
melon scent shaves and
conditions in one easy
step with increased grip
area for better control
and improved pivoting for
easier shaving in hard-
to-reach areas.