Energizer 2008 Annual Report Download - page 10

8 ENERGIZER HOLDINGS, INC. 2008 Annual Report
sports – and it dries in seconds so your grip won’t slip. Banana Boat® is the No. 1 tear-free sunscreen for
babies and kids. These formulas are mild, pediatrician-tested and gentle on children’s delicate skin while
providing broad-spectrum UVA and UVB protection.
Wet Ones® Moist Wipes, the dominant U.S. category leader, recently introduced substantial product
improvements including a stronger fabric, enhanced non-sticking moisturizing formula and tapered canister
packaging to fit standard car cup holders.
Feminine care. Playtex’s plastic applicator tampon business – led by Playtex® Gentle Glide® with 360°
protection and all-around comfort and Playtex® Sport™ with high-performance protection and comfort for
active young women – has grown at a compound annual rate of 2.6 percent over the last three years.
Infant care. As a leader in infant care, Playtex will be providing parents with a full line of bisphenol-A
(BPA)-free products. At the end of fiscal 2008, over 80 infant feeding and soothing products were BPA-free,
identified for consumers with a special BPA-free logo on the packaging.
The BPA-free Playtex® Drop-Ins® Nurser System, featuring pre-sterilized, disposable liners that collapse
as baby feeds, has been clinically shown to help reduce gas, colic and spitting up while supporting baby’s
natural feeding rhythm. In October 2008, we launched the BPA-free version of the clinically superior Playtex®
VentAire® Advanced Bottle System. This version is made of clarified polypropylene, a durable and translucent
plastic. Only Playtex® VentAire® Advanced reusable bottles have micro-channel vent technology that, unlike
ordinary bottles, vents air at the back of the bottle versus through the nipple. This helps prevent air from
mixing with the milk and provides a virtually bubble-free feeding. Angled bottle design supports a semi-upright
feeding position recommended by pediatricians to help prevent ear infections.
A pioneer in the spill-proof cup market, Playtex has added a new Twist ‘N Click feature to many of its
spout and straw cups for infants and toddlers, including the new Lil’ Gripper™ and The Insulator™ lines.
Twist ‘N Click allows parents to feel, see and hear the cup seal with a reassuring “click” and know that it
is 100 percent spill-proof, leak-proof and break-proof, guaranteed. Recent innovations in baby pacifiers
include the Ortho-Pro® Teether, dentist-designed for pinpoint pressure relief; the Ortho-Pro® Pacifier with
Snap ‘N Clean™ sterilizing cover that kills 99.9 percent of bacteria; and the Binky® Silicone One-Piece
Pacifier, designed for safety and comfort.
We recently introduced the new Playtex® Diaper Genie II Elite™ Advanced Disposal System, proven
No. 1 in odor control for the freshest smelling nursery with an easier-to-use ergonomic, taller design and
foot pedal for hands-free disposal.
Playtex® Drop-Ins® and
VentAire® Bottle Systems
Addressing consumer
concerns and confusion,
Playtex offers a broad
range of BPA-free feeding
and soothing options,
including the Playtex®
Drop-Ins® Nurser System
with disposable liners
and the reusable Playtex®
VentAire® Advanced
Bottle System.
Playtex® Plastic
Applicator Tampons
Playtex® Gentle Glide with
360° design for all-around
comfort and Playtex®
Sport™ with sport-level
protection and comfort are
designed especially for the
active lifestyles of today’s
women.
Banana Boat® and
Hawaiian Tropic®
Sun Care Products
New Banana Boat® Ultra
Defense™ Continuous
Clear Spray protects and
hydrates with patented
AvoTriplex™ technology
and moisturizing aloe vera
and vitamins A and E.
Formulated with exotic
botanicals and extracts,
new Hawaiian Tropic® Dry
Oil Continuous Spray goes
on clear with quick and
easy coverage.