Energizer 2003 Annual Report Download - page 7

ENR 2003 ANNUAL REPORT Page 5
Energizer ranks among the world’s largest manufacturers of dry
cell batteries and flashlights, bringing portable power to people
in every corner of the globe. Our comprehensive portfolio of
products is uniquely designed to meet the distinct needs and
expectations of diverse consumer groups around the world, and
to give retailers options to compete in highly developed,
developing and under-developed markets.
ENERGIZING OUR PRODUCT PORTFOLIO
We manufacture and market products globally in six major cate-
gories: lithium, alkaline, carbon zinc, miniatures, rechargeable
batteries and lighting products – anchored by two of the world’s
leading brand names: Energizer®and Eveready®. Our broad range
of primary batteries power an equally broad range of devices
including toys and handheld electronic games; radios, MP3
and portable CD players; digital and flash cameras; personal
organizers and palmtop computers; flashlights; smoke detectors;
watches, hearing aids, remotes and home health monitors.
Energizer®MAX®,the company’s flagship alkaline brand, provides
a complete line of premium alkaline products specifically formu-
lated to provide dependable, long-lasting power to keep everyday
devices going and going.
Energizer®e2®,engineered with patented titanium technology and
advanced cell construction, delivers exceptional power for today’s
most demanding devices.
Energizer®e2®Photo Lithium offers a complete line of batteries
to power both digital and flash cameras, including the world’s
longest-lasting AA battery. The lithium AA was significantly
improved in March 2003 and again in October 2003 and is the
world’s longest-lasting AA battery in digital cameras, lasting up
to five times longer versus ordinary alkaline.
Energizer®Rechargeable NiMH batteries offer consumers an
economical alternative to disposable batteries. In August 2003,
Energizer launched a quick charger that takes four AA or AAA
batteries to full power in just 30 minutes. The popular Digital
Camera Power Kit was upgraded to charge 9-volt batteries, in
addition to AA and AAA batteries.
Eveready®,our popular value brand, brings consumers economi-
cal, reliable, dependable performance in both alkaline and carbon
zinc batteries backed by a trusted, century-old heritage of quality.
Energizer®Specialty markets a full range of miniature batteries for
hearing aids, watches and small electronics. We are the specialty
leader with a 55 percent share of the U.S. retail market, as
reported by A.C. Nielsen. Energizer continues to outpace category
growth by providing innovative consumer solutions, like EZ Change®
dispensers, and merchandising solutions for customers.
Energizer offers a comprehensive portfolio of flashlights and other
battery-operated lighting products under the Energizer®and
Eveready®brand names. These products provide dependable, long-
lasting performance for work, home, outdoors and play, such as
the rugged Energizer®Hard Case Lantern®,as well as novelty and
impulse lights. Energizer has partnered with Disney and Disney·Pixar
studios to produce flashlights with such popular Disney properties as
Finding Nemo, The Lion King and Winnie the Pooh.
ENERGIZING OUR WORLD MARKETS
Energizer markets and sells batteries and lighting products in
more than 150 countries of the world. The North American
market, including the United States and Canada, is the primary
driver of our financial performance – accounting for 59 percent of
battery segment sales and 70 percent of battery segment operat-
ing profits before charges for research and development for fiscal
2003. Today, we sell nearly one of every three batteries sold in
the United States. Though much smaller, our international battery
markets contribute both earnings and cash flow, accounting
for 41 percent of sales and 30 percent of operating profits
before charges for research and development for fiscal 2003.
Energizer’s 21 manufacturing and packaging plants – producing
nearly 6 billion battery cells each year – are geographically dispersed
around the world with plants in Canada, China, the Czech Republic,
Egypt, France, Indonesia, Kenya, Malaysia, Philippines, Singapore,
Sri Lanka, Switzerland, the United Kingdom and the United States.
Energizer continued its highly successful “Do You Have the Bunny Inside™”
campaign, launching additional executions depicting charming situations
with battery failure versus current Energizer®MAX®performance.
BATTERIES AND LIGHTING PRODUCTS
Lithium AA and Photo
Premium
Miniature
Rechargeable
Value
Carbon Zinc
Disney Squeeze Lights
Super Premium
For more information, visit www.energizer.com.
Energizer®Hard Case Lantern®