Energizer 2002 Annual Report Download - page 9

Page 7 ENR 2002 Annual Report
During fiscal 2002, we closed the carbon zinc manu-
facturing facility in Mexico and absorbed production
into our Indonesia plant, increasing efficiencies and
lowering product costs for all regions.
Argentina, historically a major source of the region’s
sales and profit, suffered a severe economic crisis
in 2002. Economies throughout the region are strug-
gling as well. Alkaline battery sales have declined
as purchasing power erosion has pushed consumers
to lower-priced carbon zinc products. We are utilizing
our full product portfolio to meet these changing
demands and are committed to protecting our overall
market to ensure we participate in future regional
economic growth.
Global Operations
Worldwide Production Complex Energizer operates
21 manufacturing and packaging plants in 14 countries
on four continents of the world. This global production
complex includes alkaline plants in China, Singapore,
Switzerland and the United States (2); carbon zinc
facilities in the Czech Republic, Egypt, Indonesia,
Kenya, Malaysia, Philippines, Singapore and Sri
Lanka; and a miniature battery plant in the United
States. Collectively, these plants produce 6 billion
battery cells annually – nearly one for every man,
woman and child on earth. Plants for the production
of flashlights and lighting products operate in China
and the United States.
Broad Retailer Base With our unrivaled distribution
network, we are capable of bringing our superior
array of products to any customer anywhere around
the world. Energizer distributes its battery and lighting
products to consumers through a broad base of retailer
customers – mass merchandisers, warehouse clubs
and dollar stores; supermarkets, drugstores and
convenience stores; hardware and home centers; toy
and electronic specialty stores; and military exchanges.
In fortifying relationships with valued customers, we
go beyond supplying product to designing solutions
to build sales, increase margins and improve supply
chain efficiencies. Our customer support efforts extend
to planning and consultation, joint advertising and
promotions, in-store merchandising, inventory control
and integrated category management.
Research and Development Energizer is committed
to technological leadership and product innovation.
In 2002, we focused our research and development
efforts on our franchise of products intended for the
retail market. At the same time, we curtailed our
research related to products with primarily industrial
applications or outside our core business. As a result,
we achieved significant performance improvements
across our most important product lines at substantially
reduced research costs.
Global Headquarters
Alkaline Plant
Carbon Zinc Plant
Miniature Plant
Lighting Products Plant
Battery Components Plant
Packaging Plant
Research and Development Facility
St. Louis, Missouri
Asheboro, North Carolina (2)
Bennington, Vermont
Garrettsville, Ohio
Marietta, Ohio
Westlake, Ohio
Maryville, Missouri
St. Albans, Vermont
Walkerton, Ontario, Canada
Bogang, People’s Republic of China
Mandaue Cebu, Philippines
Ekala, Sri Lanka
Cimanggis, Indonesia
Johor, Malaysia
Jurong, Singapore
Tianjin, People’s Republic of China
Alexandria, Egypt
Nakuru, Kenya
Caudebec Les Eldbeuf, France
La Chaux-de-Fonds, Switzerland
Slany, Czech Republic
Tanfield Lea, United Kingdom
Asia Pacific
Europe
Principal Plants and Facilities
North America