Energizer 2002 Annual Report Download - page 6

Alkaline and Carbon Zinc Batteries
Premium Energizer alkaline batteries featuring reliable,
long-lasting power and value-priced Eveready alkaline
and carbon zinc batteries delivering economic depend-
ability account for 82 percent of global net sales. During
2002, the company unveiled significant performance
improvements across its entire line of primary batteries.
Energizer e2has been improved several times since it
was introduced in summer 2000 to meet the exceptional
power requirements of today’s most demanding devices.
With the most recent improvement, the Energizer e2AAA
battery now lasts up to 35 percent longer than ordinary
alkaline batteries in high-tech devices.
Energizer MAX, the latest generation of the company’s
flagship alkaline brand, provides dependable, long-
lasting power in everyday uses such as toys, flashlights,
smoke detectors, radios and remotes. Energizer MAX
was renamed and relaunched in 2001 as an enhance-
ment to the popular Energizer line and has been
improved twice more since. The latest improvement to
the AA and AAA sizes in fall 2002 added 20 percent
more power compared to the original Energizer MAX.
Our popular Eveready value brand continues to offer
consumers economy plus reliable brand name and
dependable performance in both alkaline and carbon
zinc batteries. Eveready Gold, our value alkaline brand
restaged in summer 2002, carries the familiar Cat and
Nine logo to reinforce the brand’s century-old heritage.
Eveready Gold gives price-sensitive consumers reliable
performance, economic pricing and trusted quality.
Lithium AA and Photo Batteries
For digital camera users, Energizer e2Photo Lithium is
the world’s longest lasting AA battery, delivering up to
five times more performance in digital cameras versus
ordinary alkaline. Energizer is the first and only battery
manufacturer to market a 1.5 volt AA lithium battery – a
battery size used widely in digital cameras. For profes-
sional and amateur photographers alike, the enhanced
power means more photos and flashes and more
chances to capture the moment, whether it’s baby’s first
step or the winning goal in the soccer championship.
In addition to the AA cell, the entire Energizer e2Photo
Lithium line has recently been improved. The Energizer
e2line includes the 123, 223, 2CR5, CRV3 and CR2,
the most popular sizes for today’s cameras.
Miniature Batteries
Since its launch in summer 2001, the revolutionary
Energizer EZ Change, the world’s first hearing aid
battery dispenser, has achieved tremendous success.
Elderly hearing aid wearers, especially those with vision
and dexterity problems, are now able to insert the batter-
ies in their hearing aids easily, quickly and precisely
every time – without typical hassles and frustration. This
innovative dispenser has propelled Energizer as the
Energizer boasts the industry’s most comprehensive portfolio of products,
anchored by two of the world’s leading brand names – Energizer and Eveready.
Our portfolio includes value, premium and super-premium alkaline;carbon zinc;
lithium AA super-premium and photo lithium; miniatures; rechargeable NiMH
cells; and flashlights and lanterns. For fiscal 2002, alkaline batteries represent
68 percent of company sales, followed by carbon zinc (14), flashlights and
lighting products (6), lithium AA and photo (5) and miniatures (4).
product portfolio
Energizer’s new modular
merchandising display system
introduced last year incorporates
the latest research findings
concerning consumer attraction
and shopability – and gives
customers maximum flexibility
and a simplified supply chain
for shorter lead times and
lower costs.
ENR 2002 Annual Report Page 4