Energizer 2002 Annual Report Download - page 7

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Page 5 ENR 2002 Annual Report
fastest-growing brand of hearing aid batteries, with dollar
sales at retail up over 75 percent, as reported by A.C.
Nielsen for the 52-week period ending October 5, 2002.
In addition, Energizer manufactures and markets a
broad line of small electronics batteries for use in
watches, calculators, home health devices, keyless
remote entry systems and other applications.
Rechargeable Batteries
Energizer Rechargeable systems provide consumers
with an economical alternative that is better for the
environment to power their demanding devices. The
“proliferation of high-tech devices, such as digital
cameras, personal digital assistants (PDAs), hand-held
games and portable audio equipment, has resulted in
significant growth for the rechargeable battery category.
Energizer Rechargeable nickel-metal hydride (NiMH)
round cell batteries utilize the leading-edge technology
specifically designed for today’s high-tech, high-drain
devices. NiMH batteries represent the leading recharge-
able technology on the retail market today, and
Energizer offers a full line of rechargeable NiMH cells.
Additionally, Energizer offers a full line of chargers to
meet the needs of today’s tech-savvy consumers.
Energizer Chargers are dual chemistry chargers for
charging nickel-metal hydride and nickel-cadmium
batteries. Our charger offering ranges from the Family
Charger, which charges all sizes at the same time,
to the 1-hour Charger, which charges 4 AA or 4 AAA
batteries in about an hour.
Flashlights and Lighting Products
Energizer brings to the consumer market an unrivaled
line of premium and value flashlights and lanterns for
home, work, outdoor and industrial uses, as well as
specialty and novelty flashlights. Portable lighting prod-
ucts enable Energizer to offer the trade a full portfolio
of products and represent the third highest usage of
primary batteries after toys and electronics.
Under a licensing agreement with Disney Enterprises,
Inc., the company began marketing a line of flashlights
and novelty squeeze lights featuring popular Disney
characters - Winnie the Pooh, Tigger and Eeyore, Mickey
Mouse and Disney’s Princesses, and Disney/Pixar char-
acters - Mike, Sulley and Boo (Disney/Pixar's Monsters,
Inc.), Buzz Lightyear (Disney/Pixar's Toy Story and
Beyond). The products have been a success with
customers and consumers since arriving on North
American retail shelves in mid-September 2002,
with a rollout to Europe and Asia planned for 2003.
In spring 2002, the company introduced its toughest
lantern ever – the Energizer Hard Case Lantern.
Designed for rugged use and capable of surviving a
15-foot drop, this waterproof impact-resistant lantern
features a thick wall ABS case, rubberized body and
stainless steel plates plus a shatterproof lens.
Energizer launched a new print
advertising campaign this fall to
communicate the core benefits
of Energizer e2Lithium batteries –
advanced performance in high-
tech devices, lasting up to five
times longer in digital cameras
versus ordinary alkaline batteries.
Lithium AA and Photo Super Premium Value
Premium
Miniature FlashlightsRechargeableCarbon Zinc
Battery and Lighting Products