EasyJet 2013 Annual Report Download - page 5

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3
www.easyJet.com
Strategic report
OUR VALUES
Our sustainable business model makes travel easy and
affordable and drives growth and returns for shareholders.
SAFETY ONE TEAM PASSIONSIMPLICITY INTEGRITY PIONEERING
HOW WE DO IT
OUR FIVE DRIVERS
COMPELLING
NETWORK
We fly from the
main airports
in attractive
catchment areas
and have the
biggest presence
on Europe’s top
100 routes.
CAPITAL
DISCIPLINE
We maintain a
strong balance
sheet so that we
can withstand
external shocks,
such as airspace
closure. We
maximise the use
of our aircraft
and have a policy
of returning
excess cash to
shareholders.
COST
ADVANTAGE
We are able to
provide low fares
to our customers
by maintaining
a low cost base
and by delivering
operational
excellence.
We have low
overhead costs,
use our aircraft
efficiently and
have industry
leading on-time
performance.
CULTURE,
PEOPLE AND
PLATFORM
Our people
are passionate
and friendly.
We strive for
simple systems
and processes.
CUSTOMER
DEMAND,
CONVERSION
AND YIELD
We make it easy
to buy our low
fares through
our website,
which has over
one million visits
every day, and
also through
mobile devices.
People are
attracted to
the well-known
easyJet brand
and service
offering.
SAFETY UNDERPINS EVERYTHING WE DO