EasyJet 2013 Annual Report Download - page 46

44 easyJet plc Annual report and accounts 2013
Strategic report
Corporate responsibility
Carolyn McCall OBE
Chief Executive
We recognise the importance of developing a
long-term strategy for further reductions and work
to achieve this through Sustainable Aviation, which
sets out the collective approach of UK aviation to
tackling the challenge of ensuring a sustainable
future for our industry.
At a local level, noise tends to be the major
environmental issue and accordingly easyJet works
very closely with our airport partners in order to
reduce noise.
More generally, we remain strongly committed to
engaging with the local communities where we are
based and this has involved easyJet supporting a
number of community initiatives and activities
across our network.
Our links are particularly strong around our
headquarters in Luton where we employ the most
people and where we have forged strong links with
the local community through partnerships with
schools, local government, businesses and the local
football team.
Across our network we focus our charitable efforts
through our partnership with UNICEF which has
raised over £2.1 million in just two years. These
donations from easyJet and its passengers have
allowed UNICEF to vaccinate over 5.3 million
mothers and children against preventable, life-
threatening diseases across West and Central Africa.
We want to grow our talent and keep easyJet strong.
We do this by having enthusiastic, well-prepared
people who are capable of stepping in for each other
and taking ownership.
We’re already working hard on this. Last year’s
priority of developing good leaders and managers
has added value to our business already and we will
continue to build on this to ensure we are
developing our key people.
In this section of the report we provide an overview
of our performance in our key CR areas. These are
safety, our people, our customers, the environment
and the community. Further details in relation to
each of these areas can be found on our web site at
http://corporate.easyjet.com/sustainability.
Carolyn McCall OBE
Chief Executive
As the UK’s largest airline and fourth
largest in Europe, we take our Corporate
Responsibility (CR) very seriously. It is
fundamental to delivering our ambition and
therefore influences everything we do.
Our passengers and people lie at the heart of the
business. The delivery of high levels of customer
service depends on motivated, connected people.
As well as placing safety as our highest priority
we continually seek to improve customer service.
Our Customer Board plays an important role in
this process and this year we have developed a
number of new initiatives which will help drive further
performance improvements. This has been supported
by a culture change programme involving our people
to ensure we deliver excellent customer service.
Airlines have a responsibility to minimise their
impact on the environment. At easyJet we do this
in a number of ways.
Our industry’s most significant impact is through our
CO2 emissions. However, due to easyJet’s simple,
efficient operations and young fleet, our passengers’
carbon footprint is already 22% less than a passenger
on a traditional airline flying on the same route
and aircraft.
We are also always looking at ways to lower our
emissions further. Our planned investment in 100 new
Airbus A320neo aircraft will ensure we continue to
have one of the most efficient fleets in Europe. The
new planes will be around 13% to 15% more fuel
efficient than the planes they are replacing and our
target is that they will form 35% of the fleet by 2022.
WE ARE Committed to
corporate responsibility