EasyJet 2013 Annual Report Download - page 23
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21
www.easyJet.com
Strategic report
59
routes from Geneva
GENEVA
easyJet flies to airports people want to fly to and has
developed Europe’s leading pan-European network by
building up, over several years, a valuable portfolio of
slots at constrained, primary airports. easyJet has
number 1 or number 2 positions in 21 of the top 100
airports across Europe including London Gatwick,
Geneva, Milan Malpensa, Paris Charles de Gaulle,
Paris Orly and Berlin Schönefeld.
One example of how easyJet has built a strong
network position in an attractive market is Geneva
where the base was opened in 1999. easyJet’s capacity
at Geneva has increased from 4 million seats in 2006
to around 7 million in 2013 and it is the number 1 airline
at the airport with around a 40% market share.
easyJet now has 13 aircraft based in Geneva and
operates 59 routes from the airport.
Geneva is a particularly attractive market for easyJet
as it is an important centre for business with many
leading multinational companies and organisations
in the area. Geneva is also an important leisure
destination as it is a key gateway to the Alpine ski
slopes. easyJet’s brand awareness in Geneva is high
and customer satisfaction is amongst the highest in
the network. It is an affluent catchment area with
1.6 million people living within a one hour drive of the
airport. easyJet has been able to develop the potential
of the bi-national catchment area, and has built a
strong portfolio of nine domestic French routes, in
line with its French regional strategy.