Dish Network 2011 Annual Report Download - page 12

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x Great Value. We have historically been viewed as the low-cost provider in the pay-TV industry in the U.S.
because we seek to offer the lowest everyday prices available to consumers after introductory promotions
expire.
Programming. We provide programming that includes more than: (i) 230 basic video channels, (ii) 60 Sirius
Satellite Radio music channels, (iii) 30 premium movie channels, (iv) 35 regional and specialty sports channels, (v)
3,200 standard definition and high definition local channels, (vi) 275 Latino and international channels, and (vii) 70
channels of pay-per-view content. Although we distribute over 3,200 local channels, a subscriber typically may
only receive the local channels available in the subscriber’s home market. As of December 31, 2011, we provided
local channels in standard definition in all 210 TV markets in the U.S. and local channels in HD in more than 170
markets in the U.S., serving approximately 97% of TV households.
Receiver Systems. Our subscribers receive programming via equipment that includes a small satellite dish, digital
set-top receivers, and remote controls. Some of our advanced receiver models feature DVRs, HD capability,
multiple tuners (which allow independent viewing on separate televisions) and Internet-protocol compatibility
(which allows consumers to view movies and other content on their televisions via the Internet and a broadband
connection). We rely on EchoStar to design and manufacture all of our new receivers and certain related
components. See “Item 1A – Risk Factors.”
DISHOnline.com. DISHOnline.com gives DISH subscribers the ability to watch television programs, movies, and
clips online at no additional charge with their paid subscription to qualifying programming and compatible
equipment. DISHOnline.com offers more than 270,000 movies, television shows, clips and trailers.
Blockbuster@Home. Blockbuster@Home gives DISH subscribers access to more than 100,000 DVD movies, TV
shows and games by mail with unlimited in-store exchanges, streaming access to more than 10,000 movies and TV
shows via their TV and online access to more than 25,000 movies and TV shows via their computer.
DISH Remote Access. DISH’s free remote access (“DISH Remote Access”) gives subscribers the ability to
remotely control certain features of their DVRs using compatible devices such as smartphones, tablets, laptops and
home computers.
Content Delivery
Digital Broadcast Operations Centers. The principal digital broadcast operations facilities we use are EchoStar’s
facilities located in Cheyenne, Wyoming and Gilbert, Arizona. We also use four regional digital broadcast
operations facilities and four micro digital broadcast operations facilities owned and operated by EchoStar that allow
us to maximize the use of the spot beam capabilities of certain owned and leased satellites. Programming content is
delivered to these facilities by fiber or satellite and processed, compressed, encrypted and then uplinked to satellites
for delivery to consumers. EchoStar provides certain broadcast services to us, including teleport services such as
transmission and downlinking, channel origination services, and channel management services pursuant to a
broadcast agreement for a period ending on December 31, 2016. See Note 20 in the Notes to our Consolidated
Financial Statements in Item 15 of this Annual Report on Form 10-K for further discussion of our Related Party
Transactions with EchoStar.