Dell 2010 Annual Report Download - page 8

Table of Contents
• Outsourcing — Our outsourcing services business is designed to reduce customer costs and help to increase the efficiency and
improve the quality of customer business operations. Our outsourcing services include data center and systems management,
network management, life cycle application development and management services, and business process outsourcing services.
A significant portion of the revenue we derive from our outsourcing services contracts is typically recurring in nature.
• Project-based — We also offer short-term services that address a wide array of client needs, including IT infrastructure,
applications, business process, and business consulting.
Software and Peripherals
We offer Dell-branded printers and displays and a multitude of competitively priced third-party peripheral products such as printers,
televisions, notebook accessories, mice, keyboards, networking and wireless products, digital cameras, and other products. We also sell a
wide range of third-party software products, including operating systems, business and office applications, anti-virus and related security
software, entertainment software, and products in various other categories. We operate an online software store, the Dell Download Store,
for consumers and small and medium-sized businesses.
Client Products
Our client products include mobility and desktop products.
• Mobility
We offer a variety of mobility products, including laptops, netbooks, tablets and smartphones to our Commercial and Consumer
customers.
• Commercial — Our Latitude, Vostro, and Dell Precision lines of mobility notebooks are designed with our Commercial
customers in mind. The Latitude line is designed to help our Commercial customers manage their total cost of ownership
through managed product lifecycles. The Vostro line is designed to customize technology, services, and expertise to suit the
specific needs of small businesses. We also offer the Precision line of mobile workstations for professional users who
demand exceptional performance to run sophisticated applications. During Fiscal 2011, we introduced a new line-up of
Latitude laptops, the new Vostro 3000 series laptop computers, the Dell Precision M4500 mobile workstations, and made
additions to our Dell Latitude E-family of laptops.
• Consumer — For our Consumer customers, we offer the Inspiron, XPS and Alienware lines of laptops. The Inspiron line of
notebook computers is designed for those seeking the latest technology and high performance in a stylish and affordable
package. During Fiscal 2011, we introduced additional models to our Inspiron family of notebooks including the Inspiron
Duo, a tablet computer that easily converts to a laptop. Our Alienware line includes high performance gaming systems
targeted at customers seeking high-quality experiences and cutting edge designs. In addition, during Fiscal 2011, we
introduced a new family of XPS laptops that are designed to provide the ultimate entertainment experience in sound,
graphics and 3D-capabilities.
• Desktop PCs
Our desktops PCs consist of the Optiplex, Precision, and Vostro lines, which are targeted to our Commercial customers, and the
Inspiron, XPS, and Alienware lines, which are designed with our Consumer customers in mind.
• Commercial — The OptiPlex line of desktops allows our Commercial customers to manage their total cost of ownership by
providing them with a portfolio of secure, manageable, and stable lifecycle products. The Vostro line is designed to provide
technology and services to suit the specific needs of small businesses. Dell Precision desktop workstations are intended for
professional users who demand exceptional performance from hardware platforms optimized and certified to run
sophisticated applications, such as those needed for three-dimensional computer-aided design, digital content
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