Dell 2010 Annual Report Download - page 7

Table of Contents
capabilities, which represent the changing shape of computing and next generation connectivity for the "always-on" lifestyle,
and innovations for a unified experience across the entire portfolio of Dell Consumer products.
We also refer to our Large Enterprise, Public, and SMB segments as "Commercial". For financial information about the results of our
reportable operating segments for each of the last three fiscal years, see "Part II — Item 7 — Management's Discussion and Analysis of
Financial Condition and Results of Operations — Results of Operations — Segment Discussion" and Note 16 of Notes to Consolidated
Financial Statements included in "Part II — Item 8 — Financial Statements and Supplementary Data."
Products and Services
Our aim is to provide customers with integrated business solutions. We design, develop, manufacture, market, sell, and support a wide
range of products and services that can be customized to individual customer requirements. We also offer or arrange various customer
financial services for our business and consumer customers in the U.S.
Enterprise Solutions and Services
• Enterprise Solutions
Enterprise solutions includes our servers, networking, and storage products.
Servers and Networking — Our standards-based PowerEdge line of servers is designed to offer customers affordable
performance, reliability, and scalability. Options include high performance rack, blade, and tower servers for enterprise
customers and value tower servers for small organizations, networks, and remote offices. We also offer customized Dell
server solutions for large data center customers. During Fiscal 2011, we expanded our PowerEdge rack servers and
PowerEdge C cloud offerings. We also expanded our networking product offerings and introduced our PowerConnect J-
series. These products serve as part of our mission to help companies of all sizes simplify their IT environments.
Storage — We offer a comprehensive portfolio of Dell-branded and third-party advanced storage solutions, including
storage area networks, network-attached storage, direct-attached storage, disk and tape backup systems, and removable disk
backup. With our advanced storage solutions for mainstream buyers, we offer customers functionality and value while
reducing complexity in the enterprise. Our storage systems are easy to deploy, manage, and maintain. The flexibility and
scalability offered by our Dell PowerVault and Dell EqualLogic ("EqualLogic") storage systems help organizations
optimize storage for diverse environments with varied requirements. During Fiscal 2011, we expanded our storage portfolio
by adding a variety of increasingly flexible new Dell PowerVault, Dell EqualLogic, and Dell DX Object storage choices
that allow customers to grow capacity, add performance and protect their data in a more economical manner. We are
shifting towards more Dell-branded storage offerings. In addition, our recent acquisitions of Ocarina Networks, Inc. in
Fiscal 2011 and Compellent Technologies, Inc. in early Fiscal 2012 will enable us to expand our storage product offerings.
We believe that along with our solid position with the EqualLogic product line, these acquisitions allow us to expand our
customer base for mid-range and high-end storage solutions and deliver integrated data management solutions to our
customers.
• Services
Our services include a broad range of configurable IT and business services, including infrastructure technology, consulting and
applications, and product-related support services. Our customer engagement model groups our services with similar demand,
economic, and delivery profiles into three categories of services: transactional; outsourcing; and project-based.
• Transactional — We offer services that are closely tied to the sale of our servers, storage, and client hardware. These
services include support services, managed deployment, enterprise installation, and configuration services.
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