Columbia Sportswear 2010 Annual Report Download - page 31

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Performance Graph
The line graph below compares the cumulative total shareholder return of our Common Stock with the
cumulative total return of the Standard & Poor’s (“S&P”) 400 Mid-Cap Index and the Russell 3000 Textiles
Apparel Manufacturers for the period beginning December 31, 2005 and ending December 31, 2010. The graph
assumes that $100 was invested on December 31, 2005, and that any dividends were reinvested.
Historical stock price performance should not be relied on as indicative of future stock price performance.
Columbia Sportswear Company
Stock Price Performance
December 31, 2005—December 31, 2010
Columbia Sportswear Co. S&P 400 Mid-Cap Index Russell 3000 Textiles Apparel Mfrs.
12/31/201012/31/2005 12/31/2006 12/31/2007 12/31/2008 12/31/2009
$0
$20
$40
$60
$80
$100
$120
$140
$160
Total Return Analysis
12/31/2005 12/31/2006 12/31/2007 12/31/2008 12/31/2009 12/31/2010
Columbia Sportswear Co. .............. $100.00 $116.98 $ 93.52 $76.25 $ 85.83 $138.27
S&P 400 Mid-Cap Index ............... $100.00 $110.32 $119.12 $75.96 $104.36 $132.16
Russell 3000 Textiles Apparel Mfrs. ...... $100.00 $128.72 $ 98.77 $58.12 $ 82.38 $108.53
Issuer Purchases of Equity Securities
Since the inception of the Company’s stock repurchase plan in 2004 through December 31, 2010, the Board
of Directors has authorized the repurchase of up to $500,000,000 of the Company’s common stock. As of
December 31, 2010, the Company had repurchased 9,190,890 shares under this program for an aggregate
purchase price of approximately $421,237,000. Shares of the Company’s common stock may be purchased in the
open market or through privately negotiated transactions, subject to market conditions. The repurchase program
does not obligate the Company to acquire any specific number of shares or to acquire shares over any specified
period of time.
The Company did not repurchase any equity securities during the three months ended December 31, 2010.
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