Chrysler 1999 Annual Report Download - page 15

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1899 – 1999 Centennial Celebration
As part of the celebrations organized on the
occasion of its centennial, Fiat sponsored
a series of events and shows in Turin and
other cities.
The distinctive symbol that was used in
all these projects was Fiat’s historical logo,
which was refurbished graphically for this
occasion and now graces the hood of the
new Punto model.
The Company sponsored several shows,
including: “Fiat, 100 Years of Industry” –
“The Face of Work” – “Images of Fiat” –
“Passeggiata Italiana” (A Stroll Through Italy).
The city of Turin was home to a number
of shows and entertainment events,
culminating with a concert conducted by
Riccardo Muti at the Lingotto Auditorium.
The inclusiveness of the Fiat Group was
emphasized on the occasion of the “Family
Day Worldwide” event, held on July 11,
1999, which involved the employees and
their families. Everyone received T-shirts
with the centennial logo and competed
in an event where they could win a Punto
and other valuable prizes. The success
of this initiative is shown by the number
of participants: over 500,000 people at
131 locations in Italy and abroad.
The Fiat-Politecnico Agreement
Thanks to a cooperation agreement with
Fiat, Turin’s Politecnico University can now
offer a degree in Automotive Engineering.
Fiat invested 23 million euros to purchase,
remodel and equip the North Wing of the
Lingotto and will contribute an additional 23
million euros over the next ten years to help
defray operating expenses.
The Triumph of Baroque
The Company sponsored “The Triumph
of Baroque – Architecture in Europe
between 1600 and 1750,” an international
exhibit, which presented over 400 works
from all over the world.
215,000 visitors saw the show housed at
the Stupinigi Hunting Lodge, near Turin.