CVS 1999 Annual Report Download - page 10

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Front Store Solutions
Americans are more focused on healthy
lifestyles than ever before, and the drugstore is
their most accessible resource to facilitate that
lifestyle. Our strategy for front store growth is
multifaceted, designed to win new customers
and build customer loyalty.
We are committed to being the first to bring
new products to market, because the first-mover
advantage creates significant market share.
We were the first to offer the new Neutrogena®
and Oil of Olay®lines of cosmetics chainwide,
enabling us to gain significant market share.
Market shares in virtually all of our core
categories are on the rise, including vitamins,
baby care, diet and nutrition, beauty, photo
developing, film and batteries, among others.
We also are committed to introducing
differentiated, unique-to-CVS products. Our
exclusive collection of bean bag toys representing
characters from the Rudolph the
Red-Nosed Reindeer®television
special is a good example. With
the soaring popularity of toy
collecting, it was no surprise
that these toys sold rapidly in
our stores and on our Web site.
The high quality and value pricing of CVS brand products, which
include approximately 1,500 items across a variety of categories,
continue to be popular with our customers.
We continue to be first to market with key products, and we have more than doubled the
CVS is one of the top beauty retailers in the nation.
We were the first to offer these new cosmetic lines
from Oil of Olay and Neutrogena chainwide,
enabling us to capture significant market share.