Blackberry 2002 Annual Report Download - page 8

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Major projects for the coming year include new form factors for GSM/GPRS,
the commercial launch of a CDMA/1XRTT BlackBerry handheld, the launch
of BlackBerry for the iDEN network, the development of relationships with
OEM and handset vendors for the licensing of BlackBerry software and
hardware reference designs, and the continued enhancement of the BlackBerry user experience
through third-party software development and extensions to the BlackBerry Enterprise Server.
SALES AND MARKETING
The BlackBerry brand continues to be strong in North America and has become part of the popular
lexicon. This experience is now beginning to be replicated in the UK as well. RIM continues to get
prominent coverage in the media and continues to foster brand awareness through targeted advertising
campaigns and cooperative marketing efforts with our partners. The coming year will be focused
on facilitating the successful launch of our carrier partners with BlackBerry and growing awareness
of the BlackBerry solution in our new markets in Europe and Asia as well as continuing to expand
awareness in North America.
MANUFACTURING
RIM’s new 197,000 square foot manufacturing facility in Waterloo is now operational and, at full utilization,
will have a production capacity of over 6 million units per year. This capacity should be sufficient to meet
demand for our products for the foreseeable future.
We continue to manufacture our products in-house, which provides the benefits of integration between
Manufacturing and R&D, stringent quality control, and close direct relationships with suppliers. RIM may
evaluate outsourcing alternatives, particularly for overseas markets, once demand starts to scale globally.
RESEARCH IN MOTION LIMITED 2002 ANNUAL REPORT
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