BMW 2001 Annual Report Download - page 26
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25
business. External sustainability analysts, who evalu-
ate and compare an enterprises ability to provide
suitable solutions for areas of social concern and
for the environment, and who evaluate economic ef-
ficiency, point out that enterprises with a responsible
approach have a much more favourable risk/reward
profile.
The Dow Jones Sustainability Index World
(DJSI World), established in 1999, includes more
than 300 of the worlds leading enterprises in cor-
porate social responsibility and sustainability. In
addition, two new indices were started in Europe in
2001: the FTSE4 Good-Europe Index and the Dow
Jones Stoxx Sustainability group of indices.
The BMW Group is included in all three indices
as a leading enterprise in the automotive industry.
The
BMW
Group has thus reported comprehen-
sively
during 2001 on its sustainability activities
and was in fact the first automobile company in
Europe to issue a Sustainable Value Report on the
occasion of the 2001 Frankfurt International Motor-
show. This report is also available on the internet
under www.bmwgroup.com/sustainability.
CleanEnergy on world tour
The BMW Group continued its commitment to hy-
drogen technology in the year 2001 and hit head-
lines in this technology with the first CleanEnergy
world tour. On the tour, the BMW Group provided in-
formation on hydrogen technology to opinion lead-
ers from the world of politics, media and business at
events held in six cities (Dubai, Brussels, Milan,
Tokyo, Los Angeles and Berlin). The response was
extremely positive, proving that the trend towards
a hydrogen economy is irreversible.
The BMW Group sees sustainable business
strategies as an essential element for securing suc-
cess on a long-term basis. CleanEnergy makes a
decisive contribution in this context to ensuring mo-
bility on a long-term basis. A hydrogen version of the
recently introduced new 7 Series will be available to
customers during the life cycle of this new model.
Volatile organic compounds (VOC) per unit produced
(kg/unit)
4.50
4.25
4.00
3.75
3.50
3.25
3.00
2.75
97 98 99 00 01
3.50
3.73 3.80
3.21 3.07
Process effluent per manufactured car
(m3/unit)
1.35
1.30
1.25
1.20
1.15
1.10
1.05
1.00
97 98 99 00 01
1.27
1.23
1.15
1.06 1.07
First ever certification for a sustainability manage-
ment system. BMW Group backs hydrogen
technology. Comprehensive report on sustainable
business.