BMW 2001 Annual Report Download - page 141
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Please find page 141 of the 2001 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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23
The new BMW 7 Series was the most challenging type of project any
design team can take on: interpret the top image-driving product of a
successful brand into the next millennium and do it in a manner that
could be the starting point for a whole new generation of diverse but
equally successful products. The result is far more than the output of
a single designer. It is the real embodiment of what BMW Design is:
bold, consequential, strategically driven and customer focused, but
more than anything, dedicated to the unique personality that is this
great marque.