BMW 2001 Annual Report Download - page 139
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Please find page 139 of the 2001 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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21
On evolution and clear steps. Good design is both progressive and conservative in the sense of traditional
values. It continues proven concepts and at the same time guides us into the future. It is oriented by the
heritage of a brand but nevertheless develops continuosly good design is progress without the show-
effects of short-lived trends. This is the design philosophy applied in BMW brand vehicles.
BMWs designers take a proven approach in their work large, in some cases quite dramatic, leaps
consistently follow small, evolutionary steps in the design process. The objective in each case is to give
greater distinction to the individual personality of BMWs various model series. It was one of these major
leaps in design that led, for example, to the new BMW 7 Series. And others will follow.
Design must take new approaches, look for new frontiers and ultimately define the overall bandwidth
of options. Within the BMW range, pacemakers in this process standing out at very first sight include the
Z9 gran turismo and convertible concept cars as well as the X coupé. Intentionally conceived and designed
as extremes, these exceptional models show what the BMW brand may stand for, freely and without restric-
tions. The response to these concept cars both by the public and within the company itself also shows
what is possible and can be achieved today and in the future.
Ultimately, this defines the bandwidth in design of the BMW brand, with a spectrum ranging directly
from the high-comfort saloon at one end all the way to extremely dynamic, special experience cars at the
other. Still, all cars under the BMW brand have one feature in common, regardless of where they are posi-
tioned within the design spectrum: a BMW always looks like a BMW with its unmistakable, striking design
features so typical of the marque.