BMW 2001 Annual Report Download - page 150
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30
Enhancing Agility
Expanding the production network in Great Britain. Produc-
tion follows the market this is one of the principles applied
by the BMW Group in its investments and in the ongoing
expansion of the production network. In 2001 the focus was
on Great Britain, the BMW Groups third-largest market after
Germany and the USA, where, after a construction period
of less than three years, engine production at the new Hams
Hall plant started in early 2001. The total investment by
the BMW Group in this 170,000 square metre location near
Birmingham is approximately euro 1 billion.
Supplying the new generation of four-cylinder petrol
engines featuring VALVETRONIC technology, the Hams Hall
plant will become the competence centre within the BMW
Groups international plant network for the production of
these new engines. In the very first year of production, more
than 60,000 engines from Hams Hall were built into BMW
cars.
The BMW Groups second major investment project in
Great Britain was for the production of the new MINI in Ox-
ford. With an investment of approximately Euro 350 million,
the Oxford plant is one of the most modern car production
facilities in the world. Fully integrated in the BMW Groups
production network, Oxford was supported in particular by
its Regensburg sister plant in the process of modernisation,
starting production exactly on schedule and achieving a high
level of product quality from the very beginning. Eighty-eight
years after production of the first motor vehicle in Oxford
by William Morris, the BMW Group is therefore continuing
automotive history at this famous location, with a brand quite
unique in the market.
[To p ]Engine production at
the Hams Hall plant
[Bottom]MINI production at
the Oxford plant