BMW 2001 Annual Report Download - page 23
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001 BMW Group in figures
004 Report of the Supervisory Board
008 Supervisory Board
011 Board of Management
012 Group Management Report
029 BMW Stock
033 Group Financial Statements
098 BMW AG Financial Statements
104 BMW Group Annual Comparison
106 BMW Group Locations
108 Glossary
112 Index
22
data structure. Initial feed-back shows that process
costs can be reduced significantly and that the
quality of customer service improves, particularly
where integrated information is available. The BMW
Group is pursuing this strategy to ensure that it also
sets the standard in premium quality customer
service.
Sales organisation expanded MINI started
with own dealer network
In 2001, the BMW Group further improved the effi-
ciency of its sales organisation. The market success
also reflects the continuing improvement in cus-
tomer orientation. This was achieved together with
the partners from the dealer network and will be ex-
panded in the future.
e-business has become an important factor in
the on-going endeavours to optimise customer
services. Together with more than 3,000 dealer op-
erations throughout the world, the BMW Group is
using the opportunities provided by the internet. As
part of the customer-orientated sales and produc-
tion process (KOVP), logistical and production
processes have been designed as efficiently and as
focussed towards the customer as possible. Online
ordering was introduced successfully during 2001 in
the eight largest European markets. Online ordering
ensures maximum flexibility to change individual
orders, speeds up order processing and enables, at
the time of the order, confirmation that the vehicle
can be completed in the required configuration, so
that a definite delivery date can be given.
The decision to establish the MINI as a separate
brand was also implemented consistently. In 2001,
appropriate agreements were reached with some
1,400 dealers around the world. In Germany, the
MINI is being sold under exclusive arrangements at
approximately 400 locations. This means that se-
lected dealers of the BMW Group are selling MINI
brand cars. All MINI showrooms can be immediately
identified internally and externally as such due to
their specific design.
Following the incorporation of new subsidiaries
in Indonesia and the Philippines, the BMW Group
has extended its presence in Asia and is now re-
presented by five subsidiaries and two regional of-
fices in the region.
New sales companies incorporated in Asia.
MINI: global sales network with 1,400 dealers.
BMW Group committed to sustainable business.
Fleet consumption reduced again.