BMW 2001 Annual Report Download - page 184

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54
Pointing to the future  the new BMW 7 Series. The new 7 Series is an entirely new car from the ground
up, pointing to the future of luxury performance motoring. With its progressive exterior and interior design,
an innovative control concept and a wide range of highlights in technology, the new BMW 7 Series sets the
benchmark in every respect, offering an optimum balance of performance, dynamism, safety, comfort and
economy.
In its design the new 7 Series is more than evolutionary. The guidelines in designing the interior were
sportiness, dynamic performance, luxury and a powerful presence, with the latter being given particular
attention this time: the new 7 Series is an outstanding character in road traffic.
The active Dynamic Drive suspension is a highlight in chassis technology combining the supreme
motoring comfort of the 7 Series with the dynamic performance of the BMW Z8. On a straight stretch of
road, the suspension largely absorbs all bumps and even the slightest imperfection, in bends it reduces side
roll of the body.
The purchasers of a 7 Series can enhance this superiority to an even higher level with EDC-C as a
second active system ensuring supreme driving comfort and stability in one. EDC-C Electronic Damper
Control  the last letter standing for Continuous  adjusts damper forces permanently and infinitely to
road conditions and the cars dynamic performance. The result is perfect harmony of sportiness and
comfort. The new concept of the 7 Series and the innovative iDrive control system, in turn, have enabled
BMWs designers to create a new world of clear and modern interior architecture, at the same time enhanc-
ing control comfort to a new level.
BMW Brand