BMW 2001 Annual Report Download - page 121

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ability to implement such ideas quickly and flexibly, since ultimately it is the agility
of a company that determines its success in the market. We therefore face the
challenge to constantly revise our processes, adjusting them to new require-
ments. As a learning organisation, we must take the change in requirements
into account, anticipate this change to the best of our ability and remain agile
in adjusting to new requirements. Even more than in the past, therefore, we will
think and act in networks  internally and externally, and in all our corporate
activities.
All of this can not be achieved in just one year. But in the year 2001 we have
taken the first step, setting the foundation through our product and market
offensive for the ongoing success of the BMW Group. We have given ourselves
targets now being pursued with a clear, ongoing and consistent focus. We intend
to be the most successful premium manufacturer in the automotive industry.
We will continue to work at this over the coming years.
Yours sincerely,
Joachim Milberg
Chairman of the Board of Management
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