BMW 2001 Annual Report Download - page 191

Download and view the complete annual report

Please find page 191 of the 2001 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 196

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • 188
  • 189
  • 190
  • 191
  • 192
  • 193
  • 194
  • 195
  • 196

61
MINI  the premium brand in the small car segment. Introducing MINI as an independent, emotional brand,
the BMW Group is establishing the premium dimension in a new segment. MINI appeals to a new class of
purchasers, further enlarging the market presence of the BMW Group. MINI is the expression of a modern,
urban lifestyle. MINI means joy of life, bringing together different classes, countries and generations. All
models in the MINI range stand out through their unmistakable design. All lines are clear and elegant at the
same time. The MINI is the future-oriented reinterpretation of an original. The features typical of the original
Mini are to be found throughout the entire car, combined with the most modern technology such as a safety
package unparalleled in this class. Top quality in the choice of materials bears out the premium standard of
all MINI models, starting with the extra-stiff bodyshell and extending all the way to the high-quality fabric,
surfaces and leather inside the car. MINI clearly stands out from the rest, proving that premium has nothing
to do with the dimensions of a car.
MINI One. Direct handling, supreme agility and responsive behaviour on the road are the outstanding fea-
tures of all models in the MINI range. These are the features that ensure the go-kart-like feeling drivers of the
MINI have always appreciated. The MINI One develops maximum output of 66 kW/90 bhp, accelerates from
0100 km/h in 10.9 seconds, and has a top speed of 185 km/h or 115 mph. Despite this performance, fuel
consumption is a mere 6.5 litres/100 kilometres (43.5 mpg Imp).
MINI Cooper. The MINI Cooper is powered by a 16-valve four-cylinder engine developing maximum output
of 85 kW/115 bhp from 1.6 litres. Acceleration to 100 km/h comes in 9.2 seconds, top speed is 200 km/h
or 124 mph. By comparison, fuel consumption of 6.7 litres or 42.2 mpg Imp is certainly quite economical.
Regardless of the paintwork colour, the roof and exterior mirrors are available also in white or black, the rims
in silver or white.